Every business owner is on the lookout for new ways and methods to drive qualified traffic to their website and boost conversions so that they can supercharge their sales and profits. Since your competition is doing whatever they can to put you out of business, you should use every tool at your disposal to engage your readers and boost sales for your business no matter the time of year.
While there are several things that you can do to increase your conversion rates, some of them may not be feasible for you or your business. Some of them will even require you to dig deep into your pocket to make them work like paid advertising or advanced A/B testing.
However, if you are looking to maximize your marketing efforts, then you should look to optimize the basics of your website and other online assets. By far, the most powerful and efficient way to drive more qualified leads and increase sales is to produce engaging copywriting across your website, blog, and sales material.
Copywriting is something that you can do by yourself without hiring a copywriter, but you need to know how to produce great content if you want to see the real benefits for your business. Fantastic copy needs to be persuasive, and a freelance copywriter will influence a potential customer buy from you, and this is why many business owners choose to hire a freelance copywriter to help their company rank and bank!.
Let’s take a look at the top 5 proven copywriting hacks that will increase your conversion rates and give your business a boost. As you read through this list you will notice that many of them are free online marketing tools for small business that you can use to help achieve your goals!
1. Write Headlines That Are Clear
One of the first copywriting tricks is to write instant clarity headlines.
Every copywriter will tell you that the headline is one of the leading things that influence readers to read an article or consume a specific piece of content.
Only an estimated 20% of your audience will read your content all the way through, so your headline and open paragraph are the most critical pieces of your online content. Your readers will need to be invested in your brand and product to consume your content thoroughly. If you want to resonate with readers who are unfamiliar with you, then you need to engage them right away with a great headline.
A great tool to check your headline is the Sharethrough headline checking tool.
This tool makes it easy to check different headlines and choose the best one that meets your needs. You can use this guide to find the best power words for your headlines.
I always run a few headlines through this headline quality tool to find a great balance for the score and clarity. After I ran the headline for this post through some other tests, I finally chose the headline and you can see the improved score below.
While you can check your headline through different headline checkers, these tools don’t let you know if the headline makes sense. While you should include power words in your headlines, they also have to be clear for your readers to understand and take action. Ultimately, headlines should not only persuade readers to keep reading but also should encourage word of mouth referrals and help drive search traffic.
2. Focus On Your Customer
Almost every business owner and marketer makes the same mistake of relying too heavily on facts and figures to sell their products and copywriting services. While adequately using facts and stats in your website content to highlight a benefit, your online content should not rest on these metrics.
Instead of focusing on metrics, stats, and graphs to prove your point, you should spend your time writing specific data points that are important to your target customers. Your website content should be tailored to the needs of your readers and optimized to be found based on their needs and search patterns.
Excellent copywriting content paints a vivid picture of the benefits that your customers will receive by using your product or service. If you want your website or blog content to drive sales, then you need to write content that is customer-focused and optimized for them.
3. Understand Your Customers
Good website copywriting explains how your products or services will help your customers, and you need to know your customers and their problems if you want to solve their needs. There’s no way that your business will be lucky if don’t know your customers well. This is not only the case for copywriting but also for all aspects of your digital marketing strategy.
This makes it crucial to know your prospects and customers inside out. You should know which sites they visit, what books they read and what they need to meet their needs. The best way to learn what your customers are thinking is to ask them directly, but you can also use sites like Reddit, Quora, and Amazon to find pain points of current products on the market.
So how do you know and understand your customers? You can do this by using questionnaires, interviews, and surveys to collect data from your target customers which will help you get some insight into their world and what they need.
When you understand your prospects and customers, you will be able to write a persuasive and emotionally compelling copy that can convert your prospective buyers.
4. Sound Like A Human, Not A Robot
Some people think that being too formal is what will make their customers trust them and buy from them. This may not be true when it comes to writing copy.
While many of us will use a casual tone when talking face to face, we hardly use this sound when we sit behind our computers to write blog posts or emails. When you write content for your website try to write similar to how you speak, your prospects will find it easier to understand, and this will increase your conversion rates.
However, you should know that the tone of copywriting will vary depending on your industry and ideal customer. Your tone and writing style should change if you are writing to a group of Senior Citizens, compared to teenagers. This is why you need to know who your audience is and their needs before you write content for your website or blog.
5. Know What Your Competition Is Doing
One of the best ways to gain a competitive advantage in your marketplace is to conduct competitive research. This approach to business is where you use available tools to understand who they are messaging to and their strategy so you can find opportunities to reach your audience with more efficiency.
This approach is especially important if you are just starting a business and building your buyer personas. You can use tools like Ahrefs and SEMrush to find the most popular pages on your competitor’s website.
This information will help you understand the type of content that your customers think is most important so you can optimize your content accordingly.
Also look at social media networks where your customers go to consume content and look at the messaging your competitors use. Social media is a great place to learn real-time context and insight on how to position your business and develop messaging that will resonate with your audience.
You can use this information to develop great website copywriting content, improved social media messages, and valuable blogs. These will further establish your brand as a thought-leader and trusted source for information that will help your customers achieve their goals and solve their problems.
Great Copywriting For Great Business Results
If you want your business to succeed in today’s market then you need amazing content that will get found by search engines and entice your readers to take action. Your business can’t rely on a single type of content to drive your marketing mix, and great copywriting is the backbone of a successful online strategy.
Consider hiring a professional freelance copywriter to help you achieve your goals. Instead of worrying about phrasing, SEO, and content production you can focus on growing your business.