160+ Free Online Marketing Tools For Small Business Owners
A Quick Overview Of What You’ll Learn
- How to save hundreds of dollars on the tools you need
- How to save up to 10 hours each week with these tools
- The combination of tools that we use to grow our business and drive sales for our clients
- How to compete with the largest companies in your industry at a fraction of the cost
- The free tools that your business can use no matter the project or needs…
The Best Marketing Tools For Your Small Business
You are a small business owner, and you are pursuing your dreams to develop the best products and services for your customers. As you continue to pursue your dreams, you likely know the importance of saving time and money to accomplish your business goals.
This means that you need to best marketing tools for small business while also saving time from testing a bunch of options or wasting money in the process.
Online marketing tools for small business are hit or miss. These tools are exciting because they provide your business solutions to your needs and all at a great price of free! However, over time you will begin to notice that many marketing tools for small business can be a waste of time.
This is why we put together this comprehensive list of free online marketing tools for your small business. These are all tools that we have either used or have partners who have used these products, so we know they are great to use and will help you reach your goals.
Business & Project Name Generators
Many small business owners have great ideas for products and services, but struggle to come up with a compelling name for their business. Instead of wasting time being frustrated then you should consider using one of these online marketing tools for your small business.
These naming services offer different types of benefits, but you will thank yourself for using one (or more) of these generators instead of wasting valuable time trying to think of names for your small business on your own.
NameStation: Coming up with a name for your startup or small business can be difficult, time-consuming, and frustrating. Instead of wasting hours trying to find a name that is available and has a corresponding domain name, you can use this community to find the perfect name in no time.
There is an option to host a competition for about $35, and this is an excellent option if you have a few dollars, but you can also look at past contests to find names that were not chosen by the hosts.
The Name App: Can’t think of the best name for your app? No problem- just use this free and easy to use tool to choose the best name for your next big idea.
Naminum: Start with a base idea for your business name, and Naminum will do the rest for you. Once you put in the starting point of your business name this generator will return a list of potential names that you could choose from.
However, remember these names are not verified to have domains so you could find a few great names but they are not available.
Short Domain Search: One of the best ways to keep your branding consistent at all levels of your online business is to have a branded short URL. This tool will help you find a shortened URL that you can use for anything from Twitter posts to putting on your printed business cards.
Wordoid: If you want to generate a business name based on fake or shortened existing words then this tool is for you. Just be careful because this tool often removes vowels, so it could be difficult to distinguish your business name if you choose one of the options listed in the tool.
Hipster Business Name: While it is a basic name generator that is based on refreshing a set list of names, this name generator could be the perfect solution if you have a mental block in choosing a business name. Probably not the answer you will need for your startup or small business, but who knows- it could help you on your journey!
Impossibility: One of the best domain name generators available. Choose from a list of options and work from a base keyword that you want to use in your domain.
This tool makes finding a great domain name smooth and efficient, without having to juggle between multiple devices or websites.
Lean Domain Search: Enter a specific word that you want to include in your domain name and hit ‘Search.’ This domain name generator was made for entrepreneurs who wish a domain name without all the bells and whistles that can cost them time or energy.
Domainr: Another domain name generator that delivers domain name ideas based on keywords. The only difference with this option is that you can find shortened domain names in a range of possibilities and TLDs.
This means you know which domains are available and can even see shortened domain names associated with your primary domain name!
Whether your small business is just getting started or you have been in business for a while, you need a strong online presence. Often small business owners lack the knowledge or time to develop a website that will help them stand out from their competition.
This is why your small business can use these marketing tools to design and launch a fantastic site in almost no time for free! You can use these tools to focus on writing amazing content for your website instead of worrying about coding or other aspects of building a great online presence.
HTML5 UP: Responsive HTML5 and CSS3 site templates. Great option if you want a simple HTML 5 website- free templates do quick work for setting up your business website.
If you are not web savvy or have the time to learn how to set up an HTML5 site from scratch, then you should consider using a service like WordPress.com or another option.
Bootswatch: Free themes for Bootstrap. Whether you are building an app or interactive Bootstrap site, Simply download a CSS file and replace the one Bootstrap. No messing around with hex values.
Templated: A collection of 866 free CSS & HTML5 site templates. Built by a team of dedicated designers and coders, all of these beautiful designed CSS & HTML5 templates are released under the Creative Commons, so your startup or business is free to use them as you need.
WordPress: Create your new website for free. WordPress is the most used CMS for all types of sites, and it is an excellent choice no matter what industry your startup or business is in.
While it is easy to use and quick to get set up, you might need a professional to help with some of the more excellent details.
Strikingly: Free, unlimited mobile-optimized websites for striking domains. This is also a great tool to conduct A/B tests on landing pages quickly.
While it is not a go-to solution for landing page testing, Strikingly can be an excellent choice for testing ideas to improve conversions.
Layers: If you choose to go with WordPress for your website, Layers could be the builder of your dreams. This free WordPress builder will allow your business to build a great looking website in no time.
Bootstrap Zero: A great collection of free and premium themes for your Bootstrap needs. This site contains everything from full ideas to mockups and icon images.
Branding & Logo Generators
Your small business exists to deliver amazing products and services to your customers and help them reach their goals. However, if your customers can’t identify you online with a distinctive brand and/or logo, then your small business will fade away.
These small business marketing tools are easy to use and free options to help you develop a logo and branding if you are in a hurry. While you should not rely on these tools for a long-term logo, you can use these free online marketing tools to develop content to get your business started in the right direction.
Logogenie: This amazing logo generator is one of the easiest to use and intuitive tool on the market. While it is not free, at only $19.95 this tool can help you find the perfect logo at a fraction of the cost that you could spend with other solutions.
DesignEvo: DesignEvo is a free online logo maker with 5000+ templates that anyone can use to bring to life a compelling, unique logo in minutes.
Logaster: There are several free logo creators out there, and Logaster is one of the best ones on the market. Offering a fast and straightforward process to create great looking logos, just have to type in the name of your business and the type of industry you serve.
Looka: This logo generator moves to a different beat, and you can generate a logo in no time that will stand out then you should check out Looka Logo Generator.
Squarespace Free Logo: While not the easiest to use, this logo generator allows you to preview how your logo could look on a variety of mediums like shirts and coffee mugs.
Invoice Creation Solutions
You work hard to run your small business, but you should not have to work hard to collect money from your customers. Depending on the needs of your business, you can use these free marketing tools to generate free invoices.
The small business invoicing tools are a great addition to any small business marketing toolkit because they are a quick and easy way to create professional invoices to send your clients.
Invoicely: If your startup or small business is in a pinch to generate a professional looking invoice, then you can’t go wrong with Invoice to me. While not the most feature-rich option available, this invoice generator is free and will get the job done.
Free Invoice Generator: Your alternative invoice generator uses a simple and straightforward interface so you can create business invoices in no time flat.
Slimvoice: Straightforward invoice processing tool that your business can use on an ongoing basis. The paid version allows you to track invoices and provides a holistic SaaS model service for your business.
Wave: Wave is an excellent alternative to more extensive invoicing systems like Freshbooks. While the free version is a bit limiting, the overall service should be able to meet the needs of your business or startup.
Invoice.to: No bells or whistles here- just a simple, easy to use interface to generate quick invoices. If you only need to make an invoice to send to a client, then this could be the option you are looking for.
Just be careful- not many options means no saving or tracking like is available in other tools.
Legal Documents & Agreements
One of the most critical aspects of a small business that is often overlooked are legal documentation and agreements. Many small business owners are excited to engage with their customers but forget about the legal side of their endeavors.
Neglecting legal documents and contracts can cause serious issues for your business, and this is why you should check out these small business marketing tools to help you ensure your legal standing before committing to anything in your business.
Kiss: Your startup or small business might not have the budget for an attorney to draft simple notes or other documents for you. The KISS docs are short and sweet “open source” documents prepared after multiple discussions with some Silicon Valley law firms and early-stage investors.
Democracy: No matter the type of agreement you are looking for, Democracy likely has you covered. Everything from parking agreements to specific contracts with designers, you can find what you need in this easy to navigate community.
Just be careful- there are trolls in the forums and always make sure the agreements work for your situation.
Shake: Sending legal documents can be a pain, but Shake makes the process more comfortable and less complicated than ever before.
The only thing to keep in mind is the free version is a trial, but if you are at the point in your startup or business where you need secured communication, then you should be able to invest in a tool like this.
Idea Management Programs
Are you struggling to come up or validate new ideas for upcoming products or services? These online marketing tools for small business can help you generate and validate your ideas quickly so you will waste less time and resources in the process.
Whether you are working by yourself or with a team, these free small business marketing tools will help you bring your concepts to market quicker!
Xtensio: Thousands of entrepreneurs reduce design-related costs, improve the quality of their business collateral and save time with Xtensio. You can create anything with Xtensio: Reports, pitches, proposals, landing pages…whatever your business needs.
Experiment Board: Many startups fail because they fail to identify the core problems of their audience and build their solutions around their market. Javelin offers a free option to find your customers’ issues, create a landing page, and test your assumptions without investing large amounts of money or resources.
This is a great tool that all startups and small business should use before launching new products or services.
Germ.io: While there are many collaboration tools on the market, Germ.io is an excellent choice if your startup or small business relies on a core team of developers and strategists.
You can use this tool to keep all your ideas in one place and track how the team is contributing to your goal from a holistic perspective.
Skitch: This annotation tool used to be part of the broader Evernote ecosystem, but since it’s creation Skitch has become a stand-alone tool. Taking screenshots and making quick notes has never been easier.
This is a great tool to use when sharing ideas about your startup or business online resources.
Business Blogging Solutions
If you want your small business to grow, then you need to check out these free blogging tools for your small business. Business blogging can have a significant impact on your online marketing strategy, and developing great content has never been easier than with these small business marketing tools.
Some of the free marketing tools will help you publish your content quickly and efficiently, while others offer platforms to share your ideas and build trust with your audience. This means that you can produce engaging content for your blog that will attract more readers and establish yourself as a thought-leader.
Hemingway: This is one of my go-to apps when I am writing blog posts for myself or my clients. Hemingway App helps writers at all levels rid their writing of run-on sentences, needless adverbs, passive voice, and opaque words.
Grammarly: If you use only one app on a daily basis, then be sure to use Grammarly. Not only will this free tool save you a lot of time editing your online content, but it will also help protect you from the embarrassment of simple typos and grammatical mistakes.
Be sure to install this app and use it whenever you are writing an email or drafting an invoice to a client!
Medium: If you are just starting up your business then you might want to consider using Medium to track your initial progress. This is a community-focused content generation platform that can help you connect with others in your field.
Just be sure to look at writing for your website so you can capture SEO value as your business grows, but Medium could provide the boost you need in the early stages.
ZenPen: Do you get distracted quickly with all the options Microsoft Word or Google Docs have in them when you write online? ZenPen is the most simple and straightforward writing platform that you will find online.
Start up this program, and you will have nothing to look at except for the words you are writing!
Editorial Calendar: If you want your online marketing to take off quickly then you and your business team will need an editorial calendar.
Sure, you could keep an Excel file with all the content plans in it, but you can also use a simple and free WordPress plugin like Editorial Calendar to do all the heavy lifting for you.
WP Hide Post: Creating and maintaining a business blog on WordPress is simple, but it can be difficult to have full control over how your content displays if you don’t know how to code.
This free WordPress plugin makes it easy to alter the default layout of your posts on your WordPress site without ever having to write a single line of code.
Social Locker: Do you have a fantastic piece of content that you know your customers will want to have? You can use a free WordPress plugin like Social Locker to entice your readers to share your content with their friends to gain access to your most valuable content.
Just take into consideration that social shares are not as valuable as your customer’s email address for your business and that the content you have behind this paywall needs to be high-quality if you want to retain your readership.
Egg Timer: This is an excellent tool if you want to improve productivity. You can set countdown times right from your web browser, and keep yourself accountable to focus on a single task for a fixed amount of time.
CoSchedule: Don’t hit publish until you know your headline is fantastic because the success of your content often relies on the quality of your headlines.
Use this free tool to analyze the headline of your content, and receive an easy to understand overview of your content headline. Plus, you will learn how you can improve your content headline to increase engagement.
A5.gg: Use this minimalist and easy to use typing tool to record notes or write entire blog posts.
Free Summarizer: Do you have several long documents that you need to read, but don’t have the time to read everything? This free summarizing tool will help pull the most critical points of a document and display in an easy to understand format.
Just be sure you test this before using with any critical information- the results can vary, and you don’t want to miss a great opportunity because Free Summarizer didn’t capture everything that you needed to know!
Trending Content Discovery
The success of your small business marketing strategy depends on producing relevant content that is valuable to your audience. One of the hardest parts of marketing your business is to understand what your customers want, and one way to accomplish this is by looking at trending topics.
Take a look at these free marketing tools for small business to help you understand what concepts matter most to your audience so you can start creating content to engage with your customers today!
Google Trends: As you begin researching different topics to write about or find new markets to serve you will want to use Google Trends. This free tool helps identify various topics in the market and determine the popularity of content and topics based on monthly searches.
Buzzsumo: This is one of the best platforms to analyze content and ideas that are shared in general or do some spying on your competitors.
Use this tool before writing a blog post or engaging with your brand online to be sure you are spending your time and resources on the topics that matter most to your audience.
Hubspot Blog Topic Generator: If you are struggling to come up with great blog post ideas and titles then this tool is for you.
The results are pretty necessary, but if you want to get some ideas to get started then you can’t do much better than this tool!
Content Gems: Content Gems is one of the best curation tools on the market to find the most popular stories for a set of keywords. Whether you are looking for topics to write about or want a comfortable place to discover content for your social media accounts, you can’t go wrong with Content Gems.
The free dashboard allows for one panel with up to five keywords, so you are sure to find the content and ideas you need.
Research & Website Analyzers
SEO can be an overwhelming aspect for many small business owners, but you can help remove much of the guesswork, so you have accurate data. These free online marketing tools for small business will offer you insight and data that you can use to develop compelling content to drive qualified leads to your website.
Writing content that your audience wants to read while also marketing search engines isn’t easy. This is why you should use the best tool on the market to help your business grow.
Many of these online marketing tools offer different benefits that your small business can use, so be sure to test out each one depending on your needs.
Socialinsider: Socialinsider is a social media analytics tool which shows you a full view of a competitor’s digital strategy for Facebook, Instagram & Twitter. You can use this tool to compare side by side social profiles and create benchmarks for your industry. Plus, Socialinsider lets you create white-label reports with aggregate data and statistics about your social media performance.
Wondersearch: Wondersearch is a powerful keyword research tool that scrapes Google based on specific keywords. Unlike other keyword research tools, Wondersearch focuses attention for people also search for, people also ask, and by the end of today, the brand new, topics they write about (for authors and publications). The tool also displays metrics like fresh average monthly search volume, average CPC, and PPC difficulty.
Open Site Explorer: Developed by Moz, Open Site Explorer is an excellent tool for startups and businesses that want to research backlinks and find new opportunities to grow online.
You can search your site or a competitor site to understand your market in a new light.
SEMrush: Essentially an all-in-one marketing tool, this go-to tool provides startups and small businesses with valuable information about their competition and to find great opportunities in their market.
The free version of SEMrush is capable of handling your needs to find right keywords while also doing some recon on your competition.
QuickSprout: From time to time you should analyze your website to find areas that can be improved to grow your online presence.
Once you put your URL into Quick Sprout, you will be given actionable advice to make changes to your site that can have a significant impact on your online rankings.
WordPress SEO by Yoast: If you are using WordPress to run your website then you should consider using this free WordPress plugin.
Not only does Yoast help you focus on the things that matter in your content to get you ranking in Google, but this plugin also handles the tedious tasks of online marketing like ensuring your meta information is correct. A big time saver and the best SEO WordPress plugin available.
SEO Site Checkup: Whether you are just starting your business or your startup is the few years old, the chances are that your website can be improved.
SEO SiteCheckup provides an overview of how your website is performing on a technical level so you can optimize your site to perform better and rank higher in Google.
Hubspot Marketing Grader: Another free website evaluation tool, Hubspot’s online tool gives deep insight into the performance of your website.
Just enter your URL and email address, and you will see an overview of your website’s health on everything from Mobile, Security, and general SEO issues. This tool is excellent to use as you grow your website or make changes to ensure the integrity of your site.
SimilarWeb: As you build you’re your content strategy you will want to find sites similar to yours. This information can help you develop a great marketing plan, improve your content, or identify competitors to look at their backlink library.
OpenLinkProfiler: Backlinks are one of the best ways to get your business ranking on Google, and you should use every tool you can find to understand the backlink profile of your competition.
Just enter a competitor’s domain name into this free tool and find a list of sites linking to your them. You can use this information to reach out to these sites and build relationships to grow your backlink profile!
Keywordtool.io: There are a lot of tools out there to help you build keyword lists for SEO, but few compare to Keyword Tool. Enter in a primary keyword, choose your country and language and let this tool do the rest.
While some of the results are not relevant, you can also use this tool to find negative keywords if you run PPC advertising campaigns.
LSI Graph: Google’s algorithm is constantly changing, and many SEO experts agree that LSI keywords are becoming essential to help sites rank. You can use LSI Graph to find associated keywords to your primary keywords.
This improves your keyword footprint so your site will show up for a broader range of words while helping Google and your readers understand your content better.
Google Analytics: If you have a website, then you need to be tracking your customers to determine what content is valuable and how you can expand your online presence.
Google Analytics is the most used analytics tool for business owners of all sizes, and if you have a website, then you should have GA installed.
Broken Links: Broken links can have a negative impact on the SEO performance of your site. If your startup has developed an extensive content library, then you should consider checking the health of your on-site links.
This free tool provides a comprehensive overview of active and broken links on your site so you can clean up broken links to improve your online presence.
Google Pagespeed Insights: As you grow your startup you will need to focus on a lot of things like finances and marketing. If the technical side of online marketing is not your strength, then you should use a tool like Google Pagespeed Insights to see if your website is ranking low due to on-page issues.
While this tool is not perfect, it does provide great insight on what you should focus your attention on to improve your site performance.
Pingdom: Another great free tool to help evaluate the speed and performance of your site from a technical perspective. Just enter your URL, and this tool will provide deep insight into the load speed and other functional elements of your site.
This information can help you optimize the code and other on-page features to improve user experience and rank higher in Google.
GTMetrix: Quickly and easily analyze your URL to learn about potential performance issues. The results are laid out in a format that is easy to read and provides actionable tips to improve your site.
This is a great tool to use in conjunction with the other URL analyzer tools because it allows for a different perspective and evaluates additional aspects of your site.
Moz Local: Local SEO is one of the most important aspects of SEO. Whether you have an online business or a brick and mortar store, you need to have a solid Local SEO strategy if you want to reach your target audience.
While this tool won’t help you build citations, it can help you determine your current standings and guide you in the best direction to improve your Local SEO rankings.
Shopify E-commerce Report: You can find a wide range of resources here, tailored perfectly for your small business or startup. Use these tools to help design a logo, generate terms and agreements, and even create barcodes.
You will need to look around at all the resources since there are many choices to choose from based on your business needs.
Majestic SEO: If you are building backlinks for your business then you need to be sure that these links are quality before you agree to have them point to your site. This is because spammy backlinks can cause a drop in your online presence and even cause Google to drop your website from their search engine altogether.
Majestic SEO is a great tool to help you find the true value of sites linking back to you and this tool can help save your business from the stress and lost sales of getting a Google Penalty.
Image Optimization Tools
If your small business relies on images to show your products or services, then you likely have lots of images on your site. If you are not careful then your website can become slow and not only will this hurt your rankings in Google, a slow site will also drive your customers away.
You can use these free marketing tools for your small business to optimize your online images to ensure the speed and usability of your site.
TinyJPG | TinyPNG: The speed of your site can have a significant impact on your online rankings and SEO. Since images can take a long time to load, you can use this free tool to compress images before you upload them to your site.
There is also an option to install a free (and paid option) WordPress plugin that will automatically optimize and compress any image you add to your site. This is an excellent addition to any startup toolkit since it will help your website rank in Google and improve the user experience.
Compressor.io: Compressor.io is a powerful online tool for drastically reducing the dimensions of your pictures and photos while maintaining a high quality with practically no visual difference between the image before and after you upload.
Smush.it: Another great free WordPress plugin that allows you to resize images when you upload media to your site automatically. This plugin can also resize your images automatically for thumbnails, and other common usages for your WordPress theme.
This is one of the go-to tools for startups looking to ensure that their website is as fast as possible.
Dunnnk: Quickly and easily create amazing mockups that include your logo or app in stock images. This is an excellent solution if you need to create assets to help sell your products or build out an information page on your website.
If you are a tech startup creating an app, then you should consider using this free mockup generator today!
Creative Assets & Mockups
Creating customized assets for your small business can take a lot of time, and hiring a designer can be expensive. There are some high-quality small business marketing tools that your company can use to leverage a library of pre-made creative assets that are distributed for free by a community of skilled designers.
These online marketing tools provide your business with great ways to look professional at a fraction of the cost.
Freebbble: No matter what your startup is looking to build, your marketing efforts can be improved by searching Freebbble for free assets. This is a great location to find a variety of free digital assets to include in your marketing and outreach efforts.
Find items like header images, landing page mockups, and other engaging content to help save your startup time and money!
Dribbble: Dribbble is a great place to find high-quality assets for your startup. Things get even better when you search for “Freebies” in Dribble and here you can find an assortment of high-quality digital assets to meet any need that your startup might have.
You can use these assets to build out unique landing pages, apps, or other projects.
Graphic Burger: This is a great website to find fabulous mockups, PSD files, and other even t-shirt designs. Your startups are sure to find digital assets on this site to meet your needs, no matter your project!
Pixel Buddha: Your startup can find some of a unique assortment of free digital assets at Pixel Buddha. Find everything from Vector images, templates, and other mockups.
Premium Pixels: While Premium Pixels has a great selection of all types of assets, you will find a wide range of icons and other assets for mobile app development. Be sure to check back often because the site is updated with free assets frequently.
Fribbble: This is one of the best sources for patterns and textures to help your startup personalize your online presence. If your startup wants to have a brand that stands out, then this is the place for you.
Freebiesbug: While many other websites host textures and patterns to be by designers, Freebiesburg specializes in digital assets for mobile app developers. You can make your app, and other projects look professional without wasting time and energy.
365 Psd: There are so many icons, templates, and UI kits on 365 PSD that it is hard to think about what you can’t find on this site. Be sure to check out the Free PSD and Free Vector menus to discover professional assets that are not featured on the homepage.
Dbf: Stock images, typeface, and mockups are a must have for all startups looking to cut their production time in half. DBF is an excellent source to check out if you want to ensure your online presence has a polished look.
UI Space: Where do professional designers go to share their scripts, mockups, and icons for free? You won’t be disappointed if you choose any of the freebies from UI Space.
Freepik: Choose from a wide selection of free PSD files, Vector images and stock photos for any season or occasion. One of the best things about Freepik is the ease of use and variety of choices. This means that your startup can develop a comprehensive marketing strategy.
Tethr: Is your startup developing an app or game for iOS? If so, then Tethr could be the resource you have been waiting for. Not only is Tethr the best design kit for iOS, but it also happens to be free!
Image Editing Software
As your marketing strategy develops, your small business will need to use the best marketing tools to help you edit images for your website, social media, and other areas.
These free online marketing tools for small business will help you make quick edits to your images while saving money on the expensive photo editing software that your company likely doesn’t need.
Piktochart: As your start continues to grow, your content strategy will likely begin to incorporate infographics and other visuals to engage with your readers on social media. Piktochart is one of the best free infographic design programs on the market.
Get your free account set up and you can start designing beautiful infographics to drive traffic and earn backlinks for your startup.
Pixlr: If you need to edit an image then Pixlr is the best free image editing program available. While this image editor is not as robust as Adobe Photoshop, you can upload and manipulate images in no time.
Great for startups who don’t want to worry about licenses or expensive programs, because Pixlr is entirely web-based.
Canva: Canva is another free infographic generator, but the real power of Canva is the ability to create stunning images for social media quickly. This tool helps you create images for the specific dimensions that various social networks require.
This means that your startup can create and publish high content for your social media followers without wasting time and energy!
Easel.ly: This is one of the most straightforward infographic generator tools on the market, and Easel.ly has an extensive library of templates to choose from. Like other tools, your startup can quickly create stunning infographics that you can share with your audience.
Social Image Resizer Tool: As your startup begins to generate impressive images to share on social media, you want to make sure that these images are sized correctly. Otherwise, you risk losing the first impression- even if you have great visuals.
This free tool allows you to upload your pictures and then resize them depending on the social network you want to share on. Great for saving time and building a robust online following to grow your startup marketing strategy!
Placeit: Even if your startup just launched, you need to ensure that your online presence has a strong presence. You can create a great impression by including great looking mockups of people using your product.
Not only is this a great way to build trust with your audience, creating mockup material of people using your app or product can help drive sales once you attract qualified customers to your site!
Meme Generator: Memes are not only funny, but they can also be a great way to make a statement about your startup. Instead of struggling with advanced image editors, you can create great memes with this easy to use meme generator.
Pablo: Engage with your social media followers by using this quick and easy image generation tool. Each image that you create will be correctly sized based on the social network of your choice.
Whether you are using them for your website, blog posts, or other marketing materials, images play a crucial part in the overall success of your marketing strategy. Instead of spending lots of money on expensive photos, you can use some of the best free online marketing tools for small business owners to find photos that free to use.
Stock Up: One of the largest and most complete free photos for your website or blog in one place. The images tend to have a traditional approach, and many of the images don’t have filters, so you can adjust as needed.
Pexels: Pexels is one of my favorite sources to find photos because they have an artistic twist to them. Find thought-provoking images to feature on your blog or website.
All The Free Stock: Powerful source for free photos, icons, mockups, and videos. One of the best things about this resource is that you can search some photo sites without having to jump around to different sites!
Unsplash: Find engaging and high-quality photos for free. This means that you can use photos on this site for anything- from developing your website or app to email marketing campaigns and blog posts.
Startup Stock Photos: If your startup wants to show your unique qualities with images then you can’t go wrong with using some photos from Startup Stock Photography. All of the photos on this site feature startup environments.
Jay Mantri: You can find a wide range of artistic photos on this site, and one of the best things is that you can use the images for anything. This is an excellent source of photos that feature cities, people in action, and unusual perspectives.
Travel Coffee Book: Beautiful images from various travel photographers. These photos are sure to satisfy your need for exotic or rarely seen locations. These are great for in-post images or other assets to build a message to appeal to your audience.
Designers Pics: Free photographs for personal and commercial use that don’t require attribution are difficult to come by. However, Designers Pics offers high-resolution images that your startup can use without having to worry about attribution!
Death to the Stock Photo: This stock photo resource is slightly different from other similar services because Death to Stock sends a small set of stock photos to your email each month. There are not as many photos to choose from at this site, but the quality of each photo can’t be matched.
Foodie’s Feed: This is a beautiful selection of minimalistic lifestyle images to use on your website or blog.
Mazwai: Large selection of free Creative Commons videos and video clips to use for your marketing campaigns.
Pixabay: Free, high-quality images that you can use in your online marketing campaigns like website development and blogging. You can also find free Vector images on this site along with real-life photography.
Biography: Free, high-quality lifestyle images that you can use to showcase off your startup in all aspects of your online marketing strategy.
Splitshire: Find exciting photos and videos that you are free to use in your online marketing campaigns. Be sure to check the attribution requirements for content.
New Old Stock: Specializing in vintage photography, your startup is sure to find all the old school looking photos to meet any need that you might have.
Picjumbo: free images that feature artistic photos and visually attractive filters that you can use in your blogging strategy.
Life of Pix: Discover free photos from around the world. The cool thing about this photo resource is that the images cover a range of concepts and topics and all the images have an interesting angle.
Getrefe: Find fantastic real-world images to showcase your startup’s brand in your online marketing content.
IM Free: Find all the content you need to build your online presence with IM Free. All of the images that you can find on this site are categorized by different types of Technology, Startups, and icons.
The Pattern Library Find free patterns for your website or other online projects.
ISO Republic: This is a cool resource for lifestyle images, along with exciting perspectives in each image.
Function: The author of this website has handpicked their favorite free images so you can skip the manual work of finding the high-quality pictures that you are looking for. Be sure also to check out the free brushes and other helpful tools to ensure the success of your startup marketing campaigns.
Raumrot: This site draws on free photography assets from various free photo sites. Reduce the time and effort it takes to find the perfect image for your online marketing efforts.
Email marketing is one of the best marketing channels if you want to increase sales and build customer trust. However, it can be challenging to collect and leverage your email marketing list. Here are the best online marketing tools for small business if you want to send personalized messages to your entire email list while also saving money.
NEWOLDSTAMP: If you are looking for an innovative, easy to use, and powerful marketing tool then you will love NEWOLDSTAMP. This tool has a free and paid version so you can create an email signature for you and your team regardless of the email client that you use. You can grab this powerful marketing tool to help expand your reach and drive qualified traffic to your site with professional email signatures!
Contact Form 7: If you are using WordPress to power your startup website then you should be using Contact For 7. This easy to use contact form plugin allows your audience to send you emails and submit requests straight from your website. The best part is that you can customize the CSS, form content, and other settings like email recipients and confirmation message.
MailChimp: One of the largest Email Sending Providers (ESP), MailChimp has built their business on working with small business owners. You can register for an account, adjust some settings, and place an email signup form on your website in a matter of minutes.
ManyContactsBar: You can save time and gain valuable information about people who send you an email from your website using this free script. After someone sends you an email from a contact form on your site, you will receive an email with enriched data. This can help you customize you’re follow up the message and save you time from doing manual research on your own.
Hello Bar: If your startup is looking to grow your email list then you can’t miss checking out the Hello Bar. This tool puts a simple bar at the top of your website to engage your audience and lets you test different CTAs and wording. This means that you can feature special offers or other enticing giveaways to get your audience to become qualified leads.
Sumo List Builder: If you are looking for a complete package one-stop package to power your lead generation efforts than this tool is for you. Everything from popups to subscribe boxes can help you convert prospects into qualified leads. The free version allows for up to 500 subscribers, but this should be a good starting point as you ramp up your startup marketing strategy.
Scroll Triggered Box: One way to qualify your audience before trying to gather their email address is to know if they are engaged with your content. This free WordPress plugin will show an email subscribe message on your site only after your readers have scrolled a satisfied percent down your page. This means you can customize your message and trigger the CTA to appear for only people who have read to a specific point of your content.
Sumome Scroll Box: Scroll Box provides a polite way to ask your customers to get their email address as they finish reading your latest blog article or learning about your goods. This means that you can customize the experience of each user based on their engagement with your content. This approach has shown to be successful compared to showing a signup form at the beginning of your content.
Mailgun: If you are knowledgeable about coding and customizing APIs then Mailgun is an excellent choice to track and analyze emails in real-time. This program can help your startup understand engagement and other analytics about your email marketing program.
Sendgrid: Similar to other free ESPs, but this one offers a few more advanced API features out of the box. A good solution if you are trying to save some money while also sending great content to your customers.
Sendinblue: Another tremendous free ESP- but this one allows you to send up to 9,000 emails a month (compared to the 2,000 cap on many other platforms). This is one of the most simple interfaces, so your startup can send great looking emails without having to worry about wasting time or energy in the process.
Mailtrack: Whether for your personal Gmail account or your business Google account, it can be tricky to know if your recipients received and viewed an email that you sent them. However, this free add-on allows you to see who opened and read your email in real-time. No more guessing (or excuses) if your recipients received and read your emails!
Canned Emails: Are you having trouble thinking about how to phrase an email. This free tool provides pre-written email templates that you can use for a variety of interactions. Just keep in mind that these templates are pretty generic, so you will want to add some customizations and alter the wording based on your needs.
Social Media Management
Social media marketing is a great way to build trust with your customers and connect with your audience. However, social media marketing is also a very manual process that requires you to invest lots of time into if you want to see any results. Over the years we have used many social media marketing tools, and we have found the best online marketing tools for small business social media that you can use today to save time and reach your goals!
Writeback: Even when Twitter increased the characters available in each Tweet, many Twitter users need more room to express themselves. This is where Tweetstorms come into play- the group of Tweets from a user to express themselves. However, this can often come off as disjointed, so WriteRack helps organize your thoughts in Tweetstorms by numbering each Tweet, so your audience knows the order and makes interacting with your Tweetstorm more manageable and less cumbersome.
Click To Tweet: One of the best ways to increase social engagement and improve the reach of your content is to make it easy to share your content on social media. Click To Tweet is a simple to use and efficient way to encourage your readers to share your content on their social networks. There is a WordPress plugin that makes this easier than ever.
Latergram: Instagram is a great social platform to grow your startup, but the manual labor and work it takes to build an Instagram page can be tiresome. Latergram is a free tool to help you schedule and organize your Instagram content ahead of time so you can focus on engaging with your Instagram audience.
How Many Shares: Have you ever wondered how many times a piece of content or webpage was shared across various social media accounts? You can use How Many Shares to discover the popularity of your online content quickly or do some competitive research to find out how popular content is from your competition.
SocialRank: As Twitter and Instagram continue to grow, it can be challenging to organize, identify, and manage your followers on these platforms. SocialRank is a great tool to help you optimize your social media networks while also saving valuable time.
Klout: This is a great tool to understand who your followers are, discover new thought-leaders, and improve your online presence. You can also use your Klout score to know how your content ranks in your industry in a quick and easy format. Plus, Klout is a great tool to find trending content online without having to search for endless blog posts or social media posts.
Ritetag: Do you want to find the perfect hashtag for your social media post? Or, do you want to discover the best hashtags to rank for on Twitter, Instagram, and Facebook? If so then this free hashtag discovery tool is your perfect solution.
Buffer Free Plan: Buffer is the best social media planning and scheduling tool on the market. Not only does Buffer allow you to schedule your social content in advance for a wide range of networks, but it also helps you understand how your content is performing with easy to follow analytics. If you choose a social media scheduling tool for your startup, then you should consider using Buffer.
Bitly: The length of your content matters on social media, and this is even more important on social networks like Twitter. For times when you want to track and analyze engagement on your content, you should think about a tracking tool like Bitly. Just keep in mind that shortened links are starting to show less commitment than naked links, but Bitly is the most trusted link shortening application on the market, so if you choose to shorten your links then you should consider using Bitly.
Addthis: Making it easy to share your online content is critical if you want your startup to grow. Using an app like Addthis can make it easier than ever for your audience to share your startup information with their network. Simply install this app on your site and let the shares start to grow! Even easier, Addthis has a free WordPress plugin so that you can integrate the fantastic features of your site with almost no effort!
SumoMe Share: Just as the name suggestions, SumoMe Share is a simple and easy add-on for your startup website that allows your audience to share your content with ease. The great thing about Sumome Share is that the share buttons come in a variety of options and layouts so you can customize how the buttons look depending on the style of your website or blog.
Disqus: There are several commenting systems that you can add to your site, but Disqus is one of the best solutions on the market. Not only is Disqus a feature-rich solution, but it is also optimized for SEO purposes. If you want to grow your online community and ensure that Google sees your post with improved interaction, then you should consider installing Disqus on your website or WordPress blog.
Free Survey Creator: Knowing what your audience wants and customizing your content around the needs of your users is critical if you’re going to grow your startup or small business. Free Survey Creator makes it a breeze to generate customized surveys so you can hear feedback from your customers and improve your products or services. The best thing about this program is that you can choose from some ways to implement the surveys on your site- from embedding or links.
Online Surveys & Forms
One of the best ways to improve your products or services is to hear what your customers think about what you offer. This feedback is valuable because you can use it to guide improvements and optimize your core business offerings. Finding ways to gather customer input can be complicated, but there are plenty of easy to use online marketing tools for your small business.
Typeform: Typeform is one of the most straightforward survey tools to use, and the minimalist design makes it a breeze for your recipients to share their thoughts with you. Along with looking great, Typeform also allows you to create customized forms to meet your needs.
SurveyMonkey: SurveyMonkey is the go-to standard for free survey tools. The free version of this tool makes it easy for your startup to create informative surveys with a range of question options. While the free version allows for only ten questions, your startup should be able to gather the information you need with that limitation without an issue.
Google Forms: If you are looking for a simple survey tool, then you can’t go wrong with Google Forms. Not only are the surveys intuitive, but you are also able to embed the poll on your website or send a link to your recipients. While Google Forms is part of the larger Google Suite, so it is very convenient, the form options can be restrictive so you will need to ensure your needs are met.
Batch: If your startup is developing a mobile application, then Batch could be the best solution for your feedback needs. Unlike many of the other options on this list, Batch is built around mobile notifications that can be pushed to users of your app. This is an excellent choice if you are looking for a simple to use and intuitive survey system to use with your mobile app.
Helprace: This service stands out from the other options on this list because Helprace is more than just a stand-alone survey tool. While Helprace features a customer survey builder, it also included a more extensive system to help you track your questions, answers, and other information. Think of it as a CRM system that focuses on the question/answer feedback loop. This the perfect tool if your startup is looking to expand into a new market or offer additional products/services so you can understand what your customers want before you invest time and resources.
It can be hard to find the best tools to meet the specific needs of your small business, but there are active communities of entrepreneurs who share their finds and Beta test tools. You can use these small business marketing communities to find the best tools and see reviews on marketing tools that are open source and free to use today!
Omnisend: Onmisend is not a free tool, but I was so impressed with it that I knew I had to include it on the list. Not your parent’s ESP, Omnisend is the all-in-one marketing automation platform you probably didn’t know you needed. This platform allows you to create omnichannel automation workflows where you can add in several channels to the same workflow like email, SMS, web push notifications, Facebook Messenger, WhatsApp, Viber, and more. Even if you only need email marketing right now, Omnisend makes it super easy to scale, offering email marketing on the free tier, and then having the Standard Plan at just $16 per month.
Product Hunt: If you want to find cutting-edge tools to help your startup grow then Product Hunt is the place for you. This active community shares, comments, and grades new and innovative programs that can help your startup grow. Many of the products featured on Product Hunt are opensource and free to use.
Angellist: Looking to recruit, invest, or find investors for your startup? Angellist is a great resource to have in your toolkit.
MyPresences: If you have been in business for any length of time then you know how important it is to have your business listed across the Web. However, being listed isn’t enough so you need to make sure that your citations are accurate and consistent. MyPresence can help you accomplish this and ensure that each of those presences is compelling enough that your customers would choose you over your competitors.
Beta List: Receiving unbiased feedback on your product or service is one of the hardest tasks to accomplish for many startups. Beta List is a passionate community where startups go to share ideas and receive feedback from other entrepreneurs. You can use Beta List to validate your ideas before wasting time or money on an initiative that could fail in the long run.
Startups List: Many startups feel isolated and can lose focus. This list outlines many startups that are based in a city near you!
Erli Bird: Gain access to a community of 100,000 real-world members who love testing applications. You can submit your startup’s application or program to receive unbiased feedback. This is a must-have tool for your startup if you are developing a mobile app or online resource!