Research & Website Analyzers
SEO can be an overwhelming aspect for many small business owners, but you can help remove much of the guesswork, so you have accurate data. These free online marketing tools for small business will offer you insight and data that you can use to develop compelling content to drive qualified leads to your website.
Writing content that your audience wants to read while also marketing search engines isn’t easy. This is why you should use the best tool on the market to help your business grow.
Many of these online marketing tools offer different benefits that your small business can use, so be sure to test out each one depending on your needs.
Socialinsider: Socialinsider is a social media analytics tool which shows you a full view of a competitor’s digital strategy for Facebook, Instagram & Twitter. You can use this tool to compare side by side social profiles and create benchmarks for your industry. Plus, Socialinsider lets you create white-label reports with aggregate data and statistics about your social media performance.
Wondersearch: Wondersearch is a powerful keyword research tool that scrapes Google based on specific keywords. Unlike other keyword research tools, Wondersearch focuses attention for people also search for, people also ask, and by the end of today, the brand new, topics they write about (for authors and publications). The tool also displays metrics like fresh average monthly search volume, average CPC, and PPC difficulty.
Open Site Explorer: Developed by Moz, Open Site Explorer is an excellent tool for startups and businesses that want to research backlinks and find new opportunities to grow online.
You can search your site or a competitor site to understand your market in a new light.
SEMrush: Essentially an all-in-one marketing tool, this go-to tool provides startups and small businesses with valuable information about their competition and to find great opportunities in their market.
The free version of SEMrush is capable of handling your needs to find right keywords while also doing some recon on your competition.
QuickSprout: From time to time you should analyze your website to find areas that can be improved to grow your online presence.
Once you put your URL into Quick Sprout, you will be given actionable advice to make changes to your site that can have a significant impact on your online rankings.
WordPress SEO by Yoast: If you are using WordPress to run your website then you should consider using this free WordPress plugin.
Not only does Yoast help you focus on the things that matter in your content to get you ranking in Google, but this plugin also handles the tedious tasks of online marketing like ensuring your meta information is correct. A big time saver and the best SEO WordPress plugin available.
SEO Site Checkup: Whether you are just starting your business or your startup is the few years old, the chances are that your website can be improved.
SEO SiteCheckup provides an overview of how your website is performing on a technical level so you can optimize your site to perform better and rank higher in Google.
Hubspot Marketing Grader: Another free website evaluation tool, Hubspot’s online tool gives deep insight into the performance of your website.
Just enter your URL and email address, and you will see an overview of your website’s health on everything from Mobile, Security, and general SEO issues. This tool is excellent to use as you grow your website or make changes to ensure the integrity of your site.
SimilarWeb: As you build you’re your content strategy you will want to find sites similar to yours. This information can help you develop a great marketing plan, improve your content, or identify competitors to look at their backlink library.
OpenLinkProfiler: Backlinks are one of the best ways to get your business ranking on Google, and you should use every tool you can find to understand the backlink profile of your competition.
Just enter a competitor’s domain name into this free tool and find a list of sites linking to your them. You can use this information to reach out to these sites and build relationships to grow your backlink profile!
Keywordtool.io: There are a lot of tools out there to help you build keyword lists for SEO, but few compare to Keyword Tool. Enter in a primary keyword, choose your country and language and let this tool do the rest.
While some of the results are not relevant, you can also use this tool to find negative keywords if you run PPC advertising campaigns.
LSI Graph: Google’s algorithm is constantly changing, and many SEO experts agree that LSI keywords are becoming essential to help sites rank. You can use LSI Graph to find associated keywords to your primary keywords.
This improves your keyword footprint so your site will show up for a broader range of words while helping Google and your readers understand your content better.
Google Analytics: If you have a website, then you need to be tracking your customers to determine what content is valuable and how you can expand your online presence.
Google Analytics is the most used analytics tool for business owners of all sizes, and if you have a website, then you should have GA installed.
Broken Links: Broken links can have a negative impact on the SEO performance of your site. If your startup has developed an extensive content library, then you should consider checking the health of your on-site links.
This free tool provides a comprehensive overview of active and broken links on your site so you can clean up broken links to improve your online presence.
Google Pagespeed Insights: As you grow your startup you will need to focus on a lot of things like finances and marketing. If the technical side of online marketing is not your strength, then you should use a tool like Google Pagespeed Insights to see if your website is ranking low due to on-page issues.
While this tool is not perfect, it does provide great insight on what you should focus your attention on to improve your site performance.
Pingdom: Another great free tool to help evaluate the speed and performance of your site from a technical perspective. Just enter your URL, and this tool will provide deep insight into the load speed and other functional elements of your site.
This information can help you optimize the code and other on-page features to improve user experience and rank higher in Google.
GTMetrix: Quickly and easily analyze your URL to learn about potential performance issues. The results are laid out in a format that is easy to read and provides actionable tips to improve your site.
This is a great tool to use in conjunction with the other URL analyzer tools because it allows for a different perspective and evaluates additional aspects of your site.
Moz Local: Local SEO is one of the most important aspects of SEO. Whether you have an online business or a brick and mortar store, you need to have a solid Local SEO strategy if you want to reach your target audience.
While this tool won’t help you build citations, it can help you determine your current standings and guide you in the best direction to improve your Local SEO rankings.
Shopify E-commerce Report: You can find a wide range of resources here, tailored perfectly for your small business or startup. Use these tools to help design a logo, generate terms and agreements, and even create barcodes.
You will need to look around at all the resources since there are many choices to choose from based on your business needs.
Majestic SEO: If you are building backlinks for your business then you need to be sure that these links are quality before you agree to have them point to your site. This is because spammy backlinks can cause a drop in your online presence and even cause Google to drop your website from their search engine altogether.
Majestic SEO is a great tool to help you find the true value of sites linking back to you and this tool can help save your business from the stress and lost sales of getting a Google Penalty.