What Are The Benefits Of Outsourced Digital Marketing?
With the U.S. economy in question, marketing your business in a recession remains top-of-mind for many business owners and marketing directors.
In fact, many companies are searching for ways to cut operating costs while keeping high-quality work for customers.
This is where competitive advantages come into play, and if you want to edge ahead of your competition, you need to find ways to reduce unnecessary expenses in your business.
Companies allocate, on average, up to 14% of their total revenue on marketing each year to ensure their advertisements generate conversation and turn heads. It’s a challenging game in marketing—at least for those without experience.
Around 63% of companies outsource their marketing, allowing the experts to put the creative and competitive spin they need on their name.
It’s about staying ahead of the competition and preparing for anything.
Jumping through these hurdles while trying to save time and money can be difficult without a little outside help.
Hiring a full-time employee can cost your company a lot more money than you may think. The U.S. Small Business Association (SBA) has found that the average employee costs a company 1.25-1.4 times their salary.
This adds up fast and can result in your business wasting a lot of time, money, and resources hiring and retaining full-time employees when you could outsource marketing for your business at a fraction of the cost.
Aside from saving money, your business can benefit in many ways by outsourcing your marketing needs. Let’s take a look at some ways you can improve the competitiveness of your business and edge past your competitors with outsourced marketing today!
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1. Move From Tactics to Strategy
Every business has to start somewhere, and if you are like most small businesses, you must start with a lean mindset. It’s easy to pick up on tricks, valuable tips, and innovative tactics, but they can only get you so far if you don’t know how to use them.
It would help if you had a strategy to propel your business to the next level. Too many companies rely on tactics without an underlying strategy because it can be expensive and challenging to build a successful strategy.
Instead of hiring in-house employees that can cost you an arm and a leg, you can outsource your marketing needs to reduce costs and get a comprehensive plan for your business marketing needs.
Outsourcing your marketing can easily take you from the same small tactics to a developed strategy.
Marketing directors, CMOs, and business owners need to think about long-term plans; it’s yet another section on their to-do list when their hands are already packed with other crucial tasks.
An outsourced marketing agency would take your marketing plans to the next level and give you a holistic strategy to follow closely.
2. Don’t Gamble On In-House Employees
Anything an in-house marketing department can do, an outsourced agency can do without the risk!
When you take on the stress of putting together an in-house team, you’re putting money, time, and trust on the line. Background checks can only offer so much reassurance, and any employee working under you is a liability.
When working with a limited budget, it could be hard to imagine the reward outweighs the risk. Hiring freelance writers and other outsourced marketing solutions are easy if you know where to look and the questions to ask.
The success of your marketing campaigns depends entirely on the team itself—a chain is only as strong as its weakest link. If you can’t reach the right people with the right message at the right time, you risk leaving a lot of money on the table.
In-house employees can’t get trained and adapt as quickly as outsourced marketing solutions because in-house team members don’t have the experience that many outsourced marketing companies have.
Outsourcing your marketing gives you peace of mind and guarantees professional results without headaches.
An outsourced team can build campaigns, research, and carry out all roles of an in-house team.
3. Scale Faster
Don’t let an in-house team hold your company back from scaling quickly! As we discussed in the previous point, hiring, training, and retaining a full-time employee can be daunting.
Not only does this add an unnecessary burden to your operations, but it can also drain you and your team’s bandwidth as you try to keep your full-time hires happy and productive.
This is not the case with an outsourced marketing solution.
While hiring in-house may be great for building institutional knowledge, it isn’t ideal for scaling–the lack of flexibility will only slow you down. This can have a negative impact on your ability to build a marketing team structure to support your business or marketing department goals.
A skilled marketing agency can provide unmatched skills to keep up with your needs as your company grows. While 40% of companies keep their marketing budget consistent, 56% aim to increase their budget as their companies grow, though using these extra funds to expand your in-house team may not be in your best interest.
As we will discuss in the coming sections of this blog post, hiring can be an expensive process that quickly eats away at a budget and can slow you down in the long run.
Outsourcing your marketing will allow you to scale faster without the burden of other internal factors.
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4. Save Time & Money on Hiring
Hiring your marketing team could eat up a lot of time and money in the long run. It takes an average of 42 days to fill a position and costs an average of $4,000 to train each new employee.
While finding the ideal candidate could be a worthy investment, it can feel like a gamble, with turnover rates reaching 19% on average.
The financial risk is higher than ever as we ride the waves of the “Great Resignation,” where 4.2 million workers in the U.S. quit their jobs in June. This trend may leave business owners scrambling to fill vacancies and spending too much money.
Without the fear of high turnovers, there’s still a hefty bill to foot regarding in-house teams. Office space and technology are necessary costs that may spike depending on the company’s needs. It seems like a standard cost. It grows overwhelming when you consider each potential employee’s salary, vacation time, and benefits.
Hiring an outsourced agency gives you more financial freedom with the same great results. You won’t have to worry about outsourced marketing solutions quitting because their livelihood depends on delivering their “A game” to you with each project.
No downtime and excellent customer service are the names of the game with outsourced marketing.
It was no more wasting time filling necessary positions or wasting money for an employee that may only be temporary.
5. Increased Flexibility For Your Business
Flexibility and adaptability are must-haves for any business. The same is true for your business because you need to be able to adjust to market conditions to take advantage of new opportunities or pivot as the market shifts.
Being flexible means your business is ready for whatever curveball life throws your way.
Nothing in business operations stays the same for long, for better or worse, and the looming recession could put a strain on businesses as it is. Marketing departments, or even companies as a whole, can stay lean and avoid the liability of an in-house team by outsourcing.
Marketing changes are inevitable, too, whether they are planned or not.
With an outsourced marketing team, this increase would be easier to account for and plan around.
Popular marketing tactics change by the year. Having a diverse team with specialized strengths would be challenging, as not everyone would pull the same weight during work, but working with trends would be more accessible when outsourcing. You would be able to find marketing agencies or freelancers with specific skills in mind.
You can hire outsourced marketing solutions to fill knowledge gaps in your team or build an entire marketing strategy with the help of an outsourced team.
No more relying on internal teams where you have to worry about productivity because outsourcing your marketing needs means you have the flexibility to adjust ad spending and management fees on the fly (depending on your contracts, of course).
6. Access To Industry Experts With Proven Results
Business owners, CMOs, and marketing directors can hire for specific needs and fill in any gaps in skills or knowledge they may need, which eliminates another waste of money.
Out of an eight-hour work day, most employees are only productive for three of those hours throughout the day.
Think about that for a second, your employees, on average, are only products for less than half of the hours you pay them for!
Full-time employees often find many office distractions, such as making small talk with their coworkers or checking up on social media.
Hiring generalists for in-house roles could lead to this unnecessary expense, but outsourcing guarantees you have the exact marketing needs on hand for the exact time needed.
7. Focus On Your Business
There are only so many hours in a day to complete the tasks that you need to complete.
Sometimes it feels like adding an extra hour would let us get so much more done, but is overworking truly in our best interest?
Small business owners and marketing directors already have their hands complete many other tasks. Most, unfortunately, waste 40% of their day on necessary tasks that don’t generate revenue.
Putting together an in-house marketing team is the last thing you’d want to juggle. The time, the effort, the rising costs–that’s where outsourcing comes in.
Outsourcing allows you to take a step back and focus on tasks you should be worrying about, like sales, customer service, and accounting tasks.
Leave the blog writing and PPC ads to the outsourced team while you plan KPIs, improve operations, and make sales. It’s as easy as onboarding the outsourced agency, getting a feel for their work, and then setting them free to use their expertise in your favor.
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8. Gain A Fresh Perspective For Increased Results
It’s easy for internal teams to become an echo chamber as they hear the same ideas and talk to the same people daily.
While it’s true that great minds can think alike, a fresh perspective doesn’t hurt.
Outsourcing your marketing opens the conversation and provides new ideas based on experience in marketing, not experience based on your company.
In-house marketing professionals are company employees first and marketing experts second. They’re always thinking with the company’s best interest in mind, but after finding a routine and getting comfortable in their job, they might not be thinking with a fresh marketing mind.
Recycling old ideas that were fresh and creative the first time around will slowly become a habit that won’t get your business anywhere.
When you outsource your marketing, you’re hiring marketers first and foremost. Their job revolves around fresh ideas and creative, new perspectives.
All suggestions come from a place of experience and dedication to the marketing aspect. Keep up with the fast-paced digital world ahead of us! When you outsource, you’re saying yes to change.
Outsourcing marketing services keep your company evolving to adapt to trends, real-world events, and company needs.
9. Better Resource Allocation
Companies need short-term and long-term plans to make sure they’re staying on track. Still, they need to forecast all possible expenses to keep up with competitors and account for any last-minute happenings.
It’s tough to predict such finances when dealing with an in-house team. There are many costs to consider per role for your team, not to mention unexpected vacancies that would cost more to fill—hiring individual costs up to 1.4 times a team member’s salary.
Federal and state unemployment taxes are mandatory costs and insurance coverages like worker’s compensation. It’s a hefty budget to set aside.
You could get the same great results at a fraction of the cost by outsourcing your marketing. The financial freedom and flexibility of outsourcing could cushion your company’s budget needs.
10. More Control For Your Department
Outsourcing your marketing doesn’t mean you’re passing authority on to someone else. You’re still calling all the shots but finding the perfect fit for a specific role, whether for one project or a more extended collaboration. An outsourced partner will be more flexible and work harder to fit your needs.
Did you know that the majority of companies outsource their marketing in some way? They either outsource a portion, if not all, of their marketing for a better sense of control.
It’s easier to manage internal resources when you have help from marketing experts. Outsourced agencies can be used to provide additional control on projects or to improve performance.
There is no wrong way to utilize outsourced expertise. Marketing agencies are here to help you and your company with any marketing project, big or small.
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11. Access To The Right Tools & Technologies
There are many tools marketers use depending on the project. SEO tools like Ahrefs, SEMrush, Clearscope, and Moz are great tools that cost money.
These tools can cost upwards of $1,000 per month and quickly become costly for small teams starting. If you hire in-house teams, you are bearing the brunt of all these tools whether the team uses them.
That is a lot of financial burdens for you to take on!
Business owners have to make every penny count, and this extra cost could drag down profit margins and hamper growth.
Skip the fear of missing out and trust an outsourced agency with the right tools.
Your company might not need these tools for specific projects–or they might find the wide selection overwhelming at first. When you outsource marketing, you’re skipping the extra costs and gaining peace of mind with their tools and abilities.
The outsourced agency pays for those tools and factors this into their prices, but companies aren’t left footing a hefty bill for marketing.
12. Achieve Better Results
Investing in your business and hiring wisely can make all the difference. Outsourced marketing can bring a unique experience to the table that will take your marketing efforts to the next level.
Each marketing agency on the market has years of experience and exists only because they can deliver results to customers like you.
Over half of the companies that outsource their marketing take advantage of retainers, opting to form a lasting partnership with the marketing agency.
Outsourced marketing agencies are seen as navigators that guide businesses successfully through the ever-evolving marketing landscape, which has 65% of businesses that already outsource planning to increase outsourcing.
Investing in an in-house team is a gamble. Instead, you can use those funds to build campaigns and drive better results.
13. Improved Accountability
Hiring in-house leaves you with the burden of taking on HR and other headaches. Some in-house employees can be hard to terminate in certain circumstances, depending on the state’s pro-worker labor laws.
However, outsourced agencies depend on the partnership with your business to stay afloat. Based on the contracts or agreements, agencies can be let go if their performance is not up to standard and they know they need to produce to hold their weight.
Keeping your business as a client is their number one priority.
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14. Cross-Industry Knowledge
As we said before, outsourced agencies work with many clients in many industries. In that way, they’re constantly learning and refining their skills.
In-house teams may be great for institutional knowledge, but it doesn’t compare to the vast talent and exposure that outsourced agencies bring to marketing directors and business owners.
Over 300,000 jobs are outsourced annually, with more companies relying on the extensive experience of marketing agencies.
Cross-Industry knowledge combats groupthink and brings in a much-needed outside perspective. Any change in view may seem scary, but outsourcing marketing offers change with the best intentions.
The knowledge and experience of past situations help your company grow, and you can’t beat the incredible skillset they bring to marketing directors and business owners.
Outsourced Marketing With StrategyBeam
Finding a marketing agency that fits your needs can be challenging, but the research and conversation could be well worth it in the long run.
If you’re looking to outsource your marketing needs and experience these fourteen excellent benefits, StrategyBeam is here for you and your company!
StrategyBeam provides end-to-end marketing coverage, from building a strategy to consulting to doing hands-on keyword work.
We’re dedicated to delivering a valuable content marketing strategy that fits your company’s needs with different types of content writing, like ebooks, blog posts, or website content.
Here at StrategyBeam, we have 12 years of experience with Search Engine Optimization and offer a wide array of digital marketing services that can fit any budget.
If you’re serious about investing in your marketing strategy, StrategyBeam offers everything you need.