Google Ads is a great way to drive qualified traffic to your website and boost sales. Since you have control over what ads appear in Google results, you can customize your ads to speak directly to your audience.
However, many small business owners, marketing directors, and even marketing agencies face problems with Google Ads. Finding in-house expertise at an affordable price can be challenging since Google Ads management is a sought-after marketing skill.
Whether you are a small business, a marketing director, or a marketing agency owner, outsourcing Google Ads management can be a cost-effective and efficient way to get the results you need to support your business goals.
Who outsources Google Ads management?
As we discussed above, you may want to outsource Google Ads management for many reasons instead of keeping it in-house. The bottom line is that you could leave lots of money on the table if you don’t set up, optimize, and manage your Google Ads campaigns.
Many business owners benefit from outsourcing Google Ads, and the benefits vary for different types of leaders like small business owners, marketing directors, and marketing agencies.
Let’s look at each type of business’s primary difficulties and why you may want to outsource Google Ads management to a professional.
|Small business owner
||Marketing agency owner
|Access to Google Ads experts
||Increase service offerings
||Streamline your workflows
||Scale your agency faster
Small business owners
Small business owners are the first group of business leaders who typically outsource their Google Ads management. These business leaders may have set up their own Google Ads account but worry they are wasting money or missing opportunities within the account.
Another reason small business owners outsource Google Ads is that managing a PPC account independently can take too long. Sure, you can use the best tips for Google Ads, but this platform has several hundred setting options, and each account setting should be adjusted based on specific patterns you see in the data.
Additionally, business owners may need help identifying keywords, creating compelling ad copy, and targeting the right audience. Without the proper know-how, they may waste money on ineffective campaigns.
Outsourcing to a Google Ads specialist can alleviate these issues, saving business owners time and money while ensuring their campaigns are optimized for success. Let’s take a closer look at the top reasons why small business owners outsource their Google Ads management:
- Cost-effective solution: Outsourcing Google Ads management can save small business owners money by eliminating the need to hire and train full-time staff.
- Expertise and experience: Outsourcing provides access to professionals with specialized knowledge and extensive experience in Google Ads management, ensuring optimal campaign performance.
- Time management: Delegating Google Ads management frees up valuable time, allowing small business owners to focus on their core business operations and growth strategies.
- Scalability: As businesses grow and advertising needs evolve, outsourced Google Ads management can easily adapt to meet changing requirements.
The second set of business leaders to outsource Google Ads management is marketing directors who oversee in-house marketing professionals. If you are a marketing director, you know how difficult it can be to find, train, and retain qualified Google Ads specialists.
Common problems in-house teams face include poor campaign performance, difficulty managing large-scale campaigns, and limited budget and resources.
- Dedicated support: Outsourcing Google Ads management ensures consistent, high-quality support, allowing marketing directors to focus on other key marketing initiatives.
- Fresh perspectives: Outsourcing provides an external viewpoint, delivering innovative ideas and strategies to improve Google Ads performance.
- Competitive edge: Access to the latest industry knowledge and best practices helps marketing directors stay ahead of their competition in the ever-evolving digital landscape.
- Streamlined workflow: By outsourcing Google Ads management, marketing directors can better allocate resources and prioritize tasks, ensuring a more efficient and productive marketing department.
The third group of business leaders who typically outsource Google Ads are owners at marketing agencies. If you are a marketing agency owner or director, you know it can take a lot of work to meet margins if you keep Google Ads in-house. You also may face the same challenges marketing directors face, like retention and training for an in-house Google Ads team.
White-label PPC outsourcing can also provide a fresh perspective, new campaign ideas, and access to specialized tools and resources. By working with an experienced Google Ads partner, marketing agencies can improve their clients’ ad performance and deliver better results.
- Increase margins: You can outsource your Google Ads to a marketing partner at a lower cost than hiring an in-house team member. This means you can keep high margins while still receiving delivering value to your clients.
- Enhanced service offerings: PPC management services allow marketing agencies to expand their service portfolio, providing added value to clients.
- Scale your agency faster: Agencies can take on more clients and larger projects without overstretching their internal resources, enabling them to scale their businesses more effectively.
- Knowledge sharing: Working with external Google Ads management experts allows agency staff to learn new skills and stay current with industry trends.
Top 10 benefits of outsourcing your PPC management
The decision to outsource PPC management means that you can streamline your marketing efforts and paves the way for growth, scalability, and adaptability in a constantly evolving digital landscape.
By leveraging the expertise of external professionals, you can ensure that your campaigns are always aligned with the latest industry best practices and deliver the desired results.
Let’s list the top 10 reasons small business owners, marketing directors, and marketing agencies outsource their Google Ads management.
1. No need to hire in-house employees
Outsourcing Google Ads management presents a valuable opportunity for small business owners, marketing directors, and agency owners to access expert services without hiring in-house employees.
This approach has distinct advantages tailored to the unique needs of each group, so let’s take a quick look at how each type of business can benefit from not having to hire in-house employees.
Small business owners
Outsourcing may be a smart move if you’re a small business owner looking to boost your Google Ads performance. One of the main reasons to outsource is cost savings, which eliminates the need to hire and train in-house employees, a time-consuming and expensive process.
By outsourcing, you can focus your limited resources on core business operations and growth strategies, maximizing overall efficiency. Additionally, outsourcing provides access to specialized skills and expertise you may have yet to have in-house.
This allows you to work with professionals with experience in specific areas of Google Ads relevant to your products or services.
If you’re a marketing director looking to strengthen your in-house marketing team, outsourcing Google Ads management can be a smart move. Not only can outsourcing save you time and money compared to hiring and training new employees, but it also offers several other key benefits. One of these benefits is streamlined workflow.
Outsourcing allows you to prioritize your in-house team’s skills and time better, resulting in a more productive department. Additionally, outsourcing gives you access to professionals’ specialized knowledge, ensuring your Google Ads campaigns are expertly managed without additional staff.
You will also enjoy the flexibility to quickly scale up or down campaigns based on business needs without the hassle of managing an in-house team so you can get more done to support your company.
Marketing agency owners
Outsourcing can be a smart move if you’re a marketing agency owner looking to provide high-quality Google Ads management services to your clients. By outsourcing, you gain access to seasoned professionals who are experts in the latest Google Ads strategies and techniques.
This means you can provide top-notch service to your clients without hiring in-house employees. With outsourcing, you also gain scalability, which means you can handle more clients or larger projects without overwhelming your internal teams.
This fosters sustainable growth without having to hire and retain in-house PPC experts. Additionally, outsourcing can help you broaden your service offerings, setting you apart from competitors.
Outsourcing can reduce overhead and save time and resources that would have been spent on recruitment and training, allowing you to focus on delivering value to your clients.
2. Don’t waste money on beginner mistakes
Google Ads can be a highly effective tool for businesses looking to attract new customers and drive revenue growth. However, setting up and optimizing a Google Ads account can be complex and time-consuming. You will need to run regular PPC audits to ensure that your accounts are as efficient as possible.
However, even small mistakes can result in wasted ad spend, missed opportunities, and a negative impact on ROI. This is where outsourcing Google Ads can be a game-changer. By partnering with experienced professionals, businesses can avoid beginner mistakes and ensure that their ad campaigns are set up and optimized to deliver maximum results.
Here are a few ways you can benefit from outsourcing Google Ads management, no matter the size or type of business you operate:
Small business owners
Outsourcing Google Ads is an intelligent move for small business owners because it saves them from making costly beginner mistakes. Google Ads is a complex platform; without proper knowledge, small business owners can waste a lot of money on ineffective campaigns. Even a tiny oversight on geographic targeting options can quickly waste your Google Ads budget.
Outsourcing to professionals with experience creating and managing campaigns can ensure that your budget is optimized and your ads target the right audience.
Outsourcing Google Ads can be brilliant for marketing directors looking to support their in-house teams. By partnering with an experienced agency, they can avoid costly beginner mistakes and ensure their campaigns are optimized for maximum ROI. No more worrying about small mistakes from a junior PPC specialist because you can access a professional marketer who doesn’t make beginner mistakes.
This is particularly important for marketing directors who must demonstrate results to upper management and stakeholders. Your outsourced provider will give you the insight you need to deliver results, plus they will also offer PPC reporting so you can prove the value you offer your stakeholders.
Outsourcing can provide access to specialized expertise, such as advanced targeting techniques and data analysis, that may only be available in some places.
With the right agency partner, marketing directors can streamline their campaigns and achieve better outcomes while freeing their teams to focus on other important initiatives.
Outsourcing Google Ads can be brilliant for marketing agencies looking to support their client’s advertising needs. By outsourcing to experienced professionals, agencies can avoid costly mistakes that beginners often make in Google Ads campaigns.
This can ultimately save your agency a lot of headaches as you maximize your client’s marketing budget while still achieving the desired results. Additionally, outsourcing can provide access to a broader range of expertise and resources, including the latest tools and strategies for optimizing campaigns.
Outsourcing can enable agencies to provide better service and results to their clients while freeing up time and resources to focus on other important aspects of their business.
3. Access to experts with years of experience
Similar to the previous point, outsourcing Google Ads to a professional is beneficial because you gain access to a Google Ads specialist with years of experience. These experienced professionals have worked on countless campaigns and have honed their skills in creating and optimizing ads to deliver the best results.
Outsourcing Google Ads management can provide a cost-effective, efficient solution for businesses looking to maximize their advertising ROI.
Small business owners
Outsourcing Google Ads management is brilliant for small business owners because it provides access to PPC experts with years of experience running successful ad campaigns. The best Google Ads specialists have dedicated their careers to mastering the ins and outs of the platform and staying up-to-date on the latest trends and best practices to help your business thrive.
By outsourcing this work, small business owners can tap into this expertise and benefit from the time and cost savings that come with it.
Moreover, working with an experienced professional can help your business create and optimize ad campaigns that are more effective and efficient, resulting in increased ROI and revenue.
Outsourcing Google Ads management can be a wise investment for marketing directors because it allows them to tap into the expertise of seasoned professionals with experience with various industries.
A professional PPC agency with years of experience in Google Ads can help develop and execute a successful campaign strategy, monitor and optimize ad performance, and stay on top of industry trends and changes.
This can save time and resources for you to focus on other important areas of your job. Additionally, outsourcing can provide access to the latest tools and technologies and a fresh perspective on achieving marketing goals.
Working with a Google Ads management agency can ultimately help drive better results and maximize return on investment.
Outsourcing Google Ads is great for agency owners looking to support their client accounts. Underperforming accounts are one of the main reasons clients leave a marketing agency, and you can reduce this risk by outsourcing Google Ads management to a professional PPC agency.
Experienced Google Ads professionals have the skills and knowledge to navigate the platform and stay updated with its constant changes. This can save agency owners time and money while delivering better client results.
Additionally, outsourcing can provide access to a broader range of specialized skills and expertise that may not be available in-house, leading to more effective campaigns and happier clients.
4. Connect performance to your business
Google Ads is a powerful marketing tool that can help you drive qualified leads to your site to boost conversions and sales. However, with power comes great responsibility, and you need to make sure that your Google Ads campaign is running as efficiently as possible to ensure your marketing budget supports your business goals.
Are you certain that you are using money wisely in Google Ads? Are you confident that your ads target the right people at the right time? If you are not 100% certain about your Google Ads, then you are likely wasting time and keeping money on the table with the right PPC reporting tools.
Outsourcing Google Ads management provides small business owners, marketing directors, and agency owners access to dedicated PPC specialists with the skills and expertise to align campaign performance with your business goals. This focused approach offers distinct advantages for each group:
Small business owners
Connecting the performance of Google Ads to business goals can provide small business owners several benefits. Firstly, working with a PPC specialist can help develop a goal-oriented strategy tailored to the business’s unique objectives. This approach can drive growth and revenue by focusing advertising efforts on specific areas that align with the overall business goals.
They are working with a PPC specialist who deeply understands Google Ads and can execute campaigns with expert precision. They can optimize campaigns for maximum performance, ensuring that small business owners see a return on their advertising investment.
Understanding the business goals, a PPC specialist can create targeted campaigns that drive growth in specific areas of your business.
Outsourcing Google Ads management can offer several benefits for marketing directors, including strategic integration, comprehensive support, and data-driven insights. By working with a dedicated PPC specialist, in-house marketing teams can seamlessly integrate their Google Ads campaigns with other marketing initiatives, resulting in a cohesive approach that amplifies results across all channels.
PPC specialists also work closely with marketing directors to ensure that Google Ads campaigns support and complement broader marketing initiatives and objectives, providing comprehensive support.
Outsourcing Google Ads management can free up marketing directors’ time and resources, allowing them to focus on other important aspects of their marketing strategy.
Outsourcing Google Ads management can provide numerous benefits for marketing agencies, especially regarding client satisfaction, competitive edge, consistent quality, and value-added services.
Access to experienced PPC specialists ensures consistently high-quality Google Ads management for clients, supporting their broader marketing goals and enhancing the agency’s reputation.
Outsourcing Google Ads to a PPC expert makes it more efficient and lowers costs associated with overseeing and managing Google Ads for your clients. Outsourcing Google Ads management allows agencies to focus on their core competencies and provide more value to their clients, leading to increased revenue and growth opportunities.
5. Expert insight to fine-tune your account
There are hundreds of setting options that you can change in a Google Ads account, and each can significantly impact your account performance.
Outsourcing Google Ads management provides small business owners, marketing directors, and agency owners with direct access to PPC specialists with the expertise required to optimize and fine-tune their accounts. This advantage delivers unique benefits to each group, and you should partner with an outsourced Google Ads expert who knows how to use AI to optimize Google Ads to drive results for your campaigns.
Small business owners
Outsourcing Google Ads management can offer several benefits for small business owners. One of the primary advantages is the opportunity to work with PPC specialists who can create customized strategies for their business through an intimate knowledge of your business, industry, and data provided by Google Ads.
These experts deeply understand the nuances of different industries and can craft tailored approaches to help your small business reach its target audience meet specific objectives.
By leveraging the insights of a PPC expert, small business owners can gain an edge over competitors, even those with larger marketing budgets. The PPC specialist can help identify gaps in the market, adjust bidding strategies, and optimize ad placement to achieve better results. This can lead to increased brand awareness, higher conversion rates, and, ultimately, more revenue for the business.
You need an expert PPC specialist if you oversee a team of in-house marketers for a brand. By outsourcing their Google Ads needs, marketing directors can access a wealth of knowledge and expertise in Google Ads optimization techniques that will support the overall performance of your team.
This can lead to enhanced campaign performance, potentially maximizing ROI and generating more leads and sales. With a deep understanding of Google Ads algorithms and best practices, PPC experts can help marketing directors identify the most effective targeting options, ad copy, and campaign bidding strategies.
Overall, outsourcing Google Ads management can be a cost-effective way for marketing directors to access specialized expertise and improve the effectiveness of their advertising campaigns.
Marketing agency owners
A marketing agency lives and dies by the performance it can deliver to its clients. An underperforming Google Ads campaign can put your entire portfolio at risk, so working with an outsourced PPC expert is a good idea if you don’t have the in-house knowledge to oversee an account.
Outsourcing Google Ads management allows agency owners to provide their client’s access to a team of experts who are up-to-date with the latest trends and best practices in the industry. By doing so, agency owners can ensure that their clients receive top-quality Google Ads management services tailored to their unique needs, leading to better results and improved client satisfaction.
By outsourcing Google Ads management, agency owners can tap into this expertise and offer their clients cutting-edge services that set them apart.
Ultimately, outsourcing Google Ads management can help marketing agencies to enhance their service offerings and grow their business, leading to long-term success.
6. Increased flexibility for your business
Outsourcing Google Ads management and gaining access to a dedicated PPC specialist can increase flexibility for small business owners, marketing directors, and agency owners. This flexibility is crucial in today’s dynamic digital landscape and offers specific benefits tailored to the unique needs of each group:
Small business owners
Outsourcing Google Ads management can be a valuable option for small business owners, as it offers more flexibility in managing their digital marketing campaigns. With outsourcing, small business owners can rely on PPC specialists to adapt campaigns to accommodate seasonal fluctuations or changing market conditions.
This ensures the timely and effective promotion of their products or services, even during the busiest times of the year.
Outsourcing this area of your business allows you to access expert PPC knowledge when needed without the ongoing expense of a full-time employee.
By relying on outside experts, you can focus on other essential aspects of their business while still benefiting from effective and timely digital marketing.
If you’re a small marketing director, outsourcing your Google Ads management can offer you more flexibility in your operations. Using PPC specialists, you can supplement your in-house team’s efforts during increased workload or when launching new campaigns.
This provides valuable expertise and strategic support to your team. Moreover, PPC specialists can quickly implement changes or optimizations to your Google Ads campaigns in response to shifting marketing objectives or a competitive landscape.
Outsourcing your Google Ads management can free up valuable time and resources, allowing you to focus on other essential aspects of your business.
Outsourcing may be your solution if you’re a marketing agency owner looking to provide top-notch Google Ads management services to your clients. Outsourcing gives you access to scalable resources that allow you to adapt quickly to your clients’ needs.
This ensures that you have the right level of expertise at the right time without over-committing your resources. Additionally, outsourcing Google Ads management gives you access to various PPC skill sets and specializations. You will be able to provide customized solutions to clients with unique requirements, increasing the value you provide to them. Overall, outsourcing offers more flexibility and enables you to provide better client services.
Overall, outsourcing Google Ads management ensures that all three groups benefit from the flexibility offered by having access to a PPC specialist whenever needed, enabling them to respond effectively to the ever-evolving digital marketing landscape.
Outsourcing Google Ads management can provide numerous benefits for marketing agencies. By outsourcing, agencies can access scalable resources, diverse skill sets, and specialized expertise that they may not have in-house.
This enables them to offer customized solutions to clients with unique requirements and adapt to their needs without overcommitting resources. Additionally, outsourcing allows agencies to focus on their core competencies, such as strategy and client relations, while leaving the technical details of Google Ads management to experts.
Outsourcing Google Ads management offers agencies more flexibility, greater efficiency, and higher quality services for small business owners, marketing directors, and even marketing agencies!
Does outsourcing Google Ads sound like something that could benefit you, but you’re unsure where to start? StrategyBeam is your solution! Our team of certified Google Ads professionals provides affordable, results-driven campaigns for businesses of all sizes. Contact us today to learn more.
Outsourcing Google Ads FAQ