Generative AI models like ChatGPT, BingChat, and Google Bard, are redefining the advertising landscape. By intelligently analyzing patterns, predicting customer behavior, and optimizing content, they can supercharge your Google Ads game.
Whether you are a small business owner who is using Google Ads for small business, or you want to handle your Google Ads campaign with an internal team, you can use generative AI tools like ChatGPT and Bard to run more efficient Google Ads campaigns.
I have been using AI tools for a number of years, and I have been able to use these tools to help me optimize Google Ads for several clients in various industries. Today, I want to share with you how I use ChatGPT and Bard to level up my Google Ads strategy and create ads that perform better and return a higher ROI for my clients.
How to use ChatGPT & Bard for Google Ads
Here are eleven of my favorite ways to use AI tools like ChatGPT and Bard to manage my Google Ads accounts. These processes focus on short-form content creation, ideation, and customer research to help me optimize my ad accounts to drive ROI for customers.
1. Create personas of your customers
You have to pay Google each time someone clicks on your ads, so it is essential that your ads show the right message to the right people at the right time to optimize your marketing budget. One of the most important things you can do to help you achieve this goal is to understand your target audience.
But it can be difficult for business leaders to clearly define their audience. At the same time, marketers often struggle to understand the target audience of a new client or when trying to market a new product or service.
This is where ChatGPT and Bard come in handy because you can use these AI tools to flesh out and clearly define who your audience is based on a few pieces of information.
I like to use AI tools to build detailed personas about different segments of my audience. The results are not perfect, but I like how ChatGPT and Bard get the ball rolling and help me move forward with fresh ideas on who I should target with Google Ads.
Here’s a prompt that you can use to help you build personas for your target audience in ChatGPT and Bard. You will need to input specific information about your business, your audience, and what you sell, but this prompt should get you started.
Prompt: Please create user personas for my customers to optimize my Google Ads campaigns. My business sells <details about your products or services>. Our products include <list several products or services you offer>. Our customers are primarily <details and characteristics about your target audience>. We have noticed that our customers value <add some details about what your target audience values>. They are also active on social media, particularly <list the platforms they are active on, and include the type of content or groups they would frequent>. Please help me generate detailed personas that encapsulate these characteristics and can guide my Google Ads campaign strategy.
2. Structure your account with campaigns and ad groups
Your Google Ads account is built with different campaigns and ad groups to promote different products and services to a range of audiences. Google uses the organization of your campaigns and ad groups to determine the quality of your ads, who you want to show for, and how much your ads cost each time they are clicked.
The organization of your Google Ads account is essential to the success of your marketing efforts.
The only problem is that many people have difficulty understanding how to structure their Google Ads account with campaigns and ad groups.
The good news is that you can use ChatGPT and Bard to build a basic structure for your Google Ads account. These AI tools will build a starting point for organizing your Google Ads account.
You will need to review the suggestions ChatGPT and Bard offer, but here is a prompt I like to use whenever I am setting up new campaigns or getting some inspiration to optimize an existing account.
Prompt: Please create 5 campaigns with 4 ad groups for my Google Ads account. My business is <describe your business and describe the products or services that you offer>. Our target customers are <list features of your target audience>. I want to create separate campaigns for each category and have ad groups based on specific products within each category. Please help me outline the structure of these campaigns and ad groups and suggest some keywords and ad copy ideas that could be effective for these products.
3. Write catchy Google Ads headlines
It can be a challenge to write catchy headlines for Google Ads. Not only do you need to capture your audience’s attention within the 30-character limit, you also need to think about what your audience is looking for so you can speak directly to their needs.
While Google Responsive Search Ads uses AI right in the platform to produce recommendations for headlines, I have found that the recommendations usually sound generic and bland.
Instead of relying on Google to produce headlines for my ads, I like to use ChatGPT and Bard to create engaging and catchy headlines.
To make great headlines with these AI tools, you must insert information about your business, your products, and the services you offer. I have found that I receive better results when I add lots of details, and you may need to play around with the prompt to get the best results for your needs.
Here is a prompt that you can use to have ChatGPT and Bard write great Google Ads headlines for your campaigns.
Prompt: Please create engaging and attention-grabbing headlines for my Google Ads. My business is <describe your business, including your name and the city, and state that you operate in>. Our target audience is <list characteristics of your target audience>. I need headlines highlighting our unique selling points like <list some unique features and selling points of your products/services>. Please generate ten headline ideas that would appeal to our target audience and are 30 characters long.
4. Write engaging Google Ads descriptions
Similar to writing great headlines for your ads, it can be difficult to write informative descriptions for Google Ads. This is because you only have 90-characters to convey the value that your products and services offer your audience while also encouraging your readers to click on your ads.
The good news is that you can use a prompt that I have come to love to create great descriptions for your Google Ads account.
For example, if you are running Google Ads for restaurants because you own a small cafe in town, then you can use ChatGPT and Bard to help write descriptions for your ads to drive more foot traffic and speak to the needs of hungry patrons. This process can be difficult, but with these generative AI tools you can build great descriptions in no time.
Here is a prompt that I use quite often to come up with unique descriptions. I usually need to adjust the results, but this prompt can help you get started and come up with unique ideas that you might not have thought of on your own.
Prompt: Please write compelling descriptions for my Google Ads. My business provides <insert information about your products/services and what you offer customers>. Our target customers are <insert information about your target audience>. I need descriptions that encapsulate our range of services, our expertise, and the value we offer to customers. Please provide five distinct descriptions that communicate our unique selling points that are 90 characters long.
5. Write great CTAs
Call To Action (CTA) text is an important part of your ads because it is meant to build urgency with your readers and entice them to click on your ads.
You can place a CTA with 10-20 characters at the end of your Google Ads description to increase the likelihood that people will click on your ad. While writing CTAs can be difficult, the good news is that you can use ChatGPT and Bard to write a CTA that resonates with your audience and motivates them to click on your ad.
For example, if you own a dental office and you want to run Google Ads for dentists, then you will need to write great CTAs that get potential patients to click on your ads and book an appointment with you. Writing CTAs that create urgency with your audience can be difficult, but these tools can help you write several options to choose from before you launch a new campaign.
I like to use ChatGPT and Bard to write a handful of CTAs, and then I choose which ones I want to use in my ads. This is a great way to think up new ideas that I would not have thought of on my own, and here is the prompt that I usually use when writing CTAs for Google Ads with ChatGPT and Bard.
Prompt: Please create compelling and actionable CTAs for my Google Ads. My business is an <insert information about your business, products, and services>. Our target audience includes <list information about your target audience>. I need CTAs that inspire immediate action and reflect our diverse offerings. Please provide ten unique CTA ideas that will drive conversions and are 20 characters long.
6. Help you choose better geotargeting options
Geotargeting is an important part of a successful Google Ads campaign because you can use this setting to focus your ad budget on people within a specific state, city, or region. This is a valuable tactic because you can use geotargeting to ensure your ads only appear to people who are qualified in a specific area and not waste your budget on people who are outside of your servie area or region of interest.
You can change geotargeting options right in Google, and the settings offer a snapshot of the number of people in an area. This information is great for high-level strategy, but what if you needed to find information about a specific area to determine if people in that are are qualified for your products or services. You can also run a simple PPC audit to see if your campaigns are missing geographic targeting, and then adjust as needed.
For example, say you own an HVAC company in Central Florida, and you want to run HVAC Google Ads to target homeowners in various cities near your office. You only offer A/C services for residential customers, so you need to find information about how many homeowners are in each city before you use geographic targeting.
Sure, you could pull this data manually by looking through census data or use ChatGPT and Bard to quickly pull in the information for you.
This use case is very specific, but you can apply it to your unique situation if you need to pull information about your customers in a geographic area to determine if they are qualified for your services. Be sure to think about what types of information you need to target your ideal customers, and you can build a table with ChatGPT and Bard to include that information along with other demographic information about your customers.
Prompt: Please create a table with 20 cities near <enter your city name, state>. Please put the city’s name in column A, and then the city population in column C. Then please add the number of <your specific variable> in Column C.
7. Write a privacy page for your website
A privacy page, an essential website component, outlines how a company collects, uses, and manages user data. For businesses running Google Ads, a clear and comprehensive privacy page is not only a regulatory requirement but also helps build customer trust.
However, drafting such a page can be challenging due to the complexities of data privacy regulations. AI tools like ChatGPT and Bard can aid significantly in this task.
You can use these AI tools to build privacy page content based on inputs about your data practices. These tools can provide you with a robust starting point for your privacy page.
The privacy page you write will be based on your industry, so make sure you check that the privacy page you create meets requirements of the industry. For example, if you run Google Ads for real estate, you will need different information than if you run apartment ads. Just be sure you do your due diligence to ensure your privacy page meets the criteria for your industry, as ChatGPT and Bard will overlook key aspects.
Here is a prompt I like to use when writing a quick privacy page for a website.
8. Brainstorm creative Responsive Display Ads
I love creating Responsive Display Ads (RDA) for my PPC strategy because I can have the ads display on various websites across the Internet to help build brand awareness with my audience.
The only problem with these ads is that I must create images for them. I tend to get caught up on what the images should be, and I struggle with the process of producing creative ideas for RDAs.
After struggling with the process for a year, I finally realized that I could use ChatGPT and Bard to help with the creativity of creative ideas to use on these ads.
Here is a prompt that I like to use to get ChatGPT and Bard to build an outline and send me a few ideas to get my creative juices flowing when I have to make creative decisions while building these responsive ads.
Prompt: Please brainstorm creative ideas for my Google Ads Responsive Display Ads. My business is <insert information about your business, products, and services>. Our target audience includes <describe your target audience>. I need ideas for attention-grabbing headlines, engaging descriptions, and effective CTAs highlighting our <insert your unique selling propositions>. Also, please suggest some visual ideas that could work well with our brand and products. Remember, these ads need to be versatile and able to fit in various formats and sizes.
9. Write the first draft of your PPC landing page
Creating the initial draft of a landing page can be a challenging task. It demands a balance of compelling, accurate content and an engaging layout. You want your landing pages to include keywords from your Google Ads campaigns to improve quality score, but you also need the pages to speak to your customers to drive sales.
I like using ChatGPT and Bard to develop headers and content ideas for landing pages. Once these AI tools produce some initial thoughts, I like to tweak the results to fit my specific needs and customize the tone of my message.
Here is a prompt I like to use when writing the first draft of my landing pages. I usually run this prompt a few times as needed, then format the best responses to fit the layout of my landing pages.
Prompt: Please draft a landing page for a PPC campaign for my Google Ads account. The campaign is for <explain what your campaign is about>. The target audience for <insert information about your target audience>. <Insert information about the product or service, including price, benefits, and what pain points it addresses> Please help me draft a compelling and persuasive landing page that briefly highlights the benefits of the course, the unique selling points, and a strong call-to-action encouraging the visitor to enroll.
10. List A/B test ideas for your PPC campaigns
A/B testing is a critical strategy in optimizing Google Ads campaigns. It involves testing two different versions of an ad to identify which one performs better. You can usually determine what campaigns to A/B test by looking at your PPC reporting and other data to help steer your efforts in the right direction.
However, developing creative variations and justifying the tests can be demanding. ChatGPT and Bard can assist by generating diverse ad copy ideas and providing insights based on vast learning data.
These AI tools help you to explore a range of headlines, descriptions and calls to action, facilitating a more comprehensive and effective A/B testing process. By using these variations in your tests, you can more accurately pinpoint the most impactful messaging for your audience.
Here is a prompt I like to use to get some ideas to begin A/B testing my accounts. I like to use ChatGPT and Bard for this part of Google Ads optimizations because they provide me with ideas that I would not have thought of on my own, and then I can build on the recommendations to provide better results for my clients.
Prompt: Please provide ten ideas to implement A/B testing for my Google Ads. My business is <insert information about your business, products, and services>. Our audience is primarily <describe your target audience>. I’m particularly interested in testing variations of headlines, ad descriptions, CTAs, and landing pages. <insert several headlines, descriptions, and keywords in the campaigns you want to A/B test>. I’d like to know which elements might most impact click-through rates and conversions. Please suggest some A/B testing ideas with justifications for their potential effectiveness based on our business model and target audience.
11. Optimize landing page copy
In a previous section, we looked at how ChatGPT and Bard can help you write new landing page copy, but what if you want to optimize an existing landing page?
Optimizing landing pages is crucial for achieving high ROI in your Google Ads account. A well-optimized page increases conversions and improves your Quality Score, leading to cost-effective campaigns.
However, landing page optimization can be complex, requiring precise content and design elements to retain visitor interest. ChatGPT and Bard can aid in this process with their advanced AI capabilities. I like to look at Google Ads auction insights to see how my competitors stack up against me, and then I will optimize my landing pages to beat the landing pages of those competitors.
Here is one of my favorite prompts to help optimize your landing page. You will just need to copy and past your existing landing page copy below this prompt to help the AI tools understand what content you already have.
Prompt: Please help me optimize a landing page for my Google Ads account. My business sells <include information about your business, products, and services>. Our customers are mainly <describe your target audience>. The landing page needs to showcase the benefits and features of our products, be visually appealing, and provide a smooth user experience to encourage conversions. Please provide guidance on optimizing the headline, product descriptions, imagery, and layout of the page, as well as effective CTAs and trust signals like customer testimonials and certifications. Please use the below content to help you optimize my existing landing page content.
Take Google Ads to the next level with ChatGPT & Bard today!
ChatGPT and Bard have the potential to revolutionize your Google Ads management. They can support your ad creation by crafting engaging headlines, compelling descriptions, and persuasive CTAs.
When mixed with expert outsourced Google Ads management, these tools are a great way to design customer personas, optimize landing pages, and brainstorm A/B testing ideas. Whether you’re strategizing geotargeting or crafting a robust privacy page, these AI tools can provide valuable insights.
Don’t navigate the ever-evolving world of Google Ads and AI tools alone. At StrategyBeam, our PPC marketing experts are ready to guide you toward success. Whether you’re looking to optimize your current Google Ads account or are eager to harness the power of AI tools like ChatGPT and Bard, we’ve got you covered.
Reach out to us today, and let’s take your Google Ads performance to new heights together. Click here to contact our team today – let’s turn your advertising goals into reality!
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