white-label ppc outsourcing

As a marketing agency owner, expanding your offerings while maintaining profitability is key.

Enter white-label PPC – a game-changer for agencies looking to diversify their services. Essentially, white-label PPC involves partnering with an expert provider who manages your clients’ Pay-Per-Click (PPC) campaigns behind the scenes.

They handle everything from keyword research to ad creation and optimization while your agency retains the client relationship and takes credit for the results.

This powerful approach increases your margins by leveraging external expertise and enhancing your reputation, enabling you to deliver top-notch PPC services without sweat.

What is white-label PPC?

Supercharge your marketing agency’s revenue with white-label PPC – the game-changing strategy for savvy agency owners. White-label PPC empowers your business to provide top-tier pay-per-click services to your clients without the headache of in-house team management.

We handle all the technical aspects, from keyword research to bid optimization, while you enjoy increased margins and client satisfaction. Your clients will never know we’re behind the scenes, allowing you to showcase exceptional PPC results under your brand.

What types of marketing agencies use white-label PPC services?

Marketing agencies need to constantly seek innovative ways to scale their businesses, increase margins, and deliver exceptional client results.

That’s where white-label PPC services come in, empowering diverse marketing agencies to thrive.

From boutique to full-service agencies, white-label PPC has become the secret weapon for those looking to enhance their offerings.

Whether you specialize in SEO, social media marketing, content marketing, or web design, incorporating white-label PPC can help you off paid marketing options to your clients. This additional service will make your agency more profitable, firm up your client’s marketing strategy, and

White-label PPC is particularly beneficial for agencies with limited in-house resources or expertise in paid search advertising. By partnering with a trusted white-label provider, you can offer top-notch PPC campaigns without requiring extensive training or hiring additional staff.

Every marketing agency can benefit from outsourcing their PPC needs to a white-lable provider because it will save time, increase margins, and provide a better product for the end client.

Benefits for PPC white label vs. in-house employees

If your agency wants to boost your margins, you should consider outsourcing your PPC marketing services. White-label PPC can revolutionize your marketing agency’s approach.

This game-changing method allows you to provide tailored, effective PPC campaigns without the need for in-house expertise.

The result?

A win-win situation for you and your clients, as you both enjoy the fruits of well-executed PPC strategies.

Let’s look at the benefits of white-label PPC management and how it can elevate your agency’s offerings and set you apart with the magic of white-label PPC.

1. Cost-effectiveness

As a marketing agency owner, you’re always looking to optimize the services you provide to your clients while maximizing your profit margins. One strategic approach to achieve this is by leveraging white-label PPC services.

By adopting this solution, you can enjoy remarkable cost-effectiveness in your PPC campaigns without compromising on quality or service delivery.

With white-label PPC, you gain access to expert teams that handle the complexities of PPC management, allowing you to focus on your core competencies. You can offer new services to new and existing clients without having to find, hire, and train an in-house marketing team.

This reduces your costs and gives you greater control over your agency finances.

A seamless collaboration enables you to scale your operations quickly and efficiently, saving you valuable time and resources that can be allocated toward growing your agency.

Additionally, white-label PPC offers a flexible and cost-effective pricing structure, providing you with greater control over your budget. This translates into increased margins and a competitive edge in the market.

Ultimately, white-label PPC enhances your agency’s value proposition and empowers you to deliver exceptional results to your clients, fostering long-term relationships and driving success for all parties involved.

2. Scale with the needs of your clients

The traditional approach to scaling an agency is out because you can no longer wait to find, hire, and train in-house PPC experts to deliver for your clients. The market is too fast for that slow-paced approach, and your clients need results now.

White-label PPC offers the perfect solution for scaling your business, as it provides top-notch, fully customizable services without the need for developing in-house expertise.

By partnering with a reputable white-label PPC provider, you can access a wealth of experience and knowledge to enhance your agency’s offerings. This enables you to expand your services, meet your clients’ diverse needs, and ultimately increase your margins.

White-label PPC offers a time-efficient solution, allowing you to focus on your core competencies and maintain strong client relationships.

Furthermore, white-label PPC services can help you stay agile in the ever-evolving digital landscape. As your clients’ demands change, you can adapt with ease by leveraging the expertise of your white-label PPC partner.

Incorporating white-label PPC into your agency’s toolkit creates a win-win situation: you get to offer exceptional services to your clients while fueling your business’s growth and profitability.

3. Bring a fresh perspective to your client’s campaigns

Relying on the same group of in-house employees or contractors can put your agency at a disadvantage as these individuals will bring the same ideas to the table.

White-label PPC is a great option if you want to get a fresh set of eyes on a difficult client campaign or you want a fresh perspective, driving the success of your client’s campaigns to new heights.

You can work with a team of Facebook experts or an agency that offers outsourced Google Ads management for your agency to get the best results. These professionals bring a wealth of knowledge, experience, and innovation. Collaborating with them allows you to create more effective campaigns, stay up-to-date with industry trends, and develop strategies that resonate with your client’s target audience.

Moreover, partnering with a white-label PPC provider helps you achieve economies of scale, leading to increased profitability. By outsourcing this service, you can offer clients an enhanced PPC experience without the added overhead of hiring and training new staff.

It’s a win-win proposition that boosts your bottom line and elevates the value you deliver to your clients. Don’t miss this opportunity to sharpen your agency’s competitive edge!

4. Improved branding

it’s crucial to continually enhance your brand and provide top-notch services to your clients. White-label PPC (pay-per-click) offers an exciting opportunity to accomplish both. By outsourcing your PPC efforts to a specialized white-label provider, you can focus on what you do best while reaping the benefits of a finely tuned-data-driven strategy.

Partnering with a white-label PPC provider increases your agency’s efficiency and elevates your brand in the eyes of your clients. You can showcase expertise in a lucrative digital marketing area without hiring and training an in-house team. This approach ultimately leads to higher profit margins and an improved portfolio of services.

The scalability of white-label PPC allows you to confidently take on more clients without sacrificing quality. By leveraging the knowledge and experience of a dedicated PPC team, your agency can deliver superior results and foster long-lasting relationships with satisfied clients.

The time is ripe for agencies to embrace white-label PPC and reap the rewards of better branding and expanded service offerings.

5. Access to PPC Experts

White-label PPC offers a wealth of benefits for your agency, including top-notch PPC experts at a fraction of the cost of hiring an in-house team.

When you partner with a reputable white-label provider, you instantly expand your skillset, tapping into a pool of experienced PPC professionals who are laser-focused on driving results.

This allows your agency offer one-off services like PPC audits to your customers or expand your offerings without the burden of recruiting, training, and managing new staff.

Moreover, white-label PPC services enable you to streamline your offerings, elevating the quality and consistency of your campaigns. With these experts by your side, you can focus on nurturing client relationships, increasing customer satisfaction, and ultimately, boosting your bottom line.

In essence, white-label PPC is the key to unlocking your agency’s full potential, providing you with the resources needed to thrive in an ever-evolving digital landscape.

Scope of work for white-label PPC partners

As agency owners, it’s crucial to recognize the value of partnering with a white-label PPC agency to boost margins and enhance client offerings.

However, it’s equally important to understand these agencies’ specific scope of work. White-label PPC agencies specialize in certain areas, delivering expertise and efficiency that can elevate your own services.

By acknowledging these distinct proficiencies, you’ll be better equipped to choose the right partner, align your expectations, and ultimately reap the benefits of a streamlined, results-driven approach to PPC management, all while focusing on the core aspects of your own business.

What will a white-label PPC partner provide?

As a marketing agency owner, you understand that achieving higher margins and offering top-notch services to your clients is paramount to success.

White-label PPC agencies can be a game-changer in this regard. By providing an array of specialized services, they can help you expand your offering and cater to your client’s ever-evolving needs.

White-label PPC agencies offer a comprehensive suite of services, which typically include:

  • Keyword research and analysis: Identifying and selecting high-converting keywords based on your client’s business goals.
  • Ad copywriting and design: Crafting compelling ad copy and visuals to drive higher click-through rates (CTRs) and conversions.
  • Campaign setup and management: Configuring campaigns across platforms such as Google Ads and Microsoft Advertising, optimizing bids, and adjusting targeting strategies for improved performance.
  • Conversion tracking and analytics: Ensuring accurate tracking of conversions and providing actionable insights to inform data-driven decisions.
  • Reporting and white-label dashboard: Supplying detailed performance reports and a customizable dashboard, allowing you to present results to clients under your own brand.

By hiring a PPC agency, you can focus on your core competencies while delivering exceptional results to your clients, ultimately boosting your agency’s profitability and reputation.

What won’t a white-label PPC partner provide?

As we discussed in the previous section, you can take advantage of outsourced PPC management with a white-label provider to help your agency scale and offer clients top-notch services without additional overhead costs.

However, it’s crucial to understand what a white-label PPC agency will NOT offer to set the right expectations:

  • Sales Support: Outsourced PPC agencies focus on campaign management, not sales. Your team will still need to handle client acquisition and negotiations.
  • Overall Marketing Strategy: While they’re experts in PPC, these agencies won’t develop or manage your clients’ complete marketing plans. These experts know how to implement advanced Google Ads tips to help your clients get the most value for their marketing budget.
  • Content Creation: Some white-label PPC agencies won’t create ad copy, images, or videos for your clients. Be sure to ask your vendor if they offer this service before you hire them.
  • Client Communication: Outsourced agencies usually won’t directly interact with your clients. Communication and reporting will usually be handled by the strategist in your agency to keep client expectations and communications in line.

By understanding these limitations, your marketing agency can leverage white-label PPC agencies to increase margins and deliver exceptional client results. Remember to fill in the gaps with your in-house expertise or additional partners.

White-label PPC pricing models

When looking for a white-label PPC provider, be sure that the agency’s pricing model aligns with your own business objectives. This means understanding the costs associated with the services you plan to offer and the target margins you hope to achieve.

Another important consideration is the level of transparency provided by the white-label PPC agency. You need to be confident that you can trust the agency to provide accurate PPC reporting and billing and that no hidden costs could impact your margins.

Ultimately, selecting a white-label PPC agency aims to increase your margins and offer better services to your audience. By finding an agency that supports your business objectives and operates with transparency, you can ensure that you can achieve these goals and grow your agency sustainably.

Flat-rate PPC management fee

A flat-rate pricing model is straightforward to manage. You charge a fixed fee for your services, regardless of how much your client spends on ad campaigns. This model works well for agencies just starting out or with limited resources, providing a predictable revenue stream.

However, it may not be the best option for agencies that work with clients with large ad budgets, as it may not accurately reflect the time and effort required to manage those campaigns.

Percentage of ad spend

The percentage of ad spend model is based on charging a percentage of your client’s ad spend. This model is more scalable and can provide higher revenue potential for agencies that work with clients with large ad budgets.

However, it requires more management and tracking of ad spend, which can be time-consuming and complex.


Performance-based pricing models tie your fees to the success of your client’s ad campaigns. This model can attract clients because they only pay when they see results.

However, it requires a high level of expertise and confidence in your ability to deliver results, as you’re essentially putting your fees on the line.

Choosing the suitable white-label PPC pricing model depends on your agency’s goals, resources, and client base. By understanding the pros and cons of each model and evaluating what makes the most sense for your agency, you can develop a profitable, sustainable, and appealing pricing strategy to your clients.


White-label PPC outsourcing can be an effective strategy for marketing agencies looking to expand their service offerings and revenue streams. By partnering with a white-label provider, agencies can offer high-quality PPC services to their clients without investing in additional staff or technology.

However, choosing a reputable and experienced white-label provider is essential, and establishing clear communication and expectations is essential. You can build a successful and sustainable white-label PPC outsourcing strategy by understanding your agency’s goals to find a suitable pricing model and maintaining solid relationships with your clients and the provider.

Are you a marketing agency owner looking to outsource your PPC needs? Look no further. Talk to our team at StrategyBeam about our white-label PPC agency services.

With years of experience working with marketing agencies, we can provide everything you need to maximize your clients’ PPC campaigns. Contact us today to learn more.

White-Label PPC Outsourcing FAQs

White-label PPC outsourcing is a service that allows marketing agencies to offer PPC management services to their clients under their branding without having to hire additional staff or invest in additional technology.

When choosing a white-label PPC provider, it’s important to consider their experience, reputation, pricing, communication, and proven track record of delivering high-quality PPC services.

To ensure a successful white-label PPC outsourcing strategy, it’s important to establish clear communication and expectations with your white-label provider and to maintain strong relationships with your clients.

About the Author: Chris

Chis is the Lead Strategist at StrategyBeam with over 19 years of marketing know-how up his sleeve. He loves transforming business marketing campaigns into success stories by boosting efficiencies across all campaigns. When not strategizing, he can be found laughing at the monkeys at the zoo.

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