How To Maximize Your Market Share

The ultimate goal of your Internet marketing strategy is to drive qualified traffic to your site. Whether this is through Organic SEO or paid advertising, you need to build a system that helps your customers trust your business.

The best way to ensure the best results for your time and resources is to prioritize the digital marketing factors that matter most to your business goals.

Once your customers know who you are and trust you in the market, your customers will want to do business with you. To do this, your company will need to do ongoing research to learn what issues your customers face each day.

This process will help you uncover the needs, questions, and what your customers want to achieve.

With a holistic understanding of your ideal consumer, your company can leverage online marketing strategies to grow your online presence and make more money.  As you develop content around the needs of your customers, your content will also be more valuable, and you will see a spike for sharing across different social media channels.

How To Prioritize Your Customers

Online marketing needs to align with your company’s sales cycle. This means that content should be an asset to your company, because if your content is not making you money, then you are just wasting your time and money.

To do this, you should map out the typical Customer Journey that your ideal consumers take to buy your product or service. A typical Customer Journey could look like:

  1. The customer identifies a need or question.
  2. The customer begins searching for a solution to their need.
  3. Customer assesses choices and compares different product/service offerings.
  4. Customer reduces the number of options to one or two companies.
  5. The customer makes a purchase and shares their experience with friends.

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At every stage of the Customer Journey, your ideal customer looks for different information based on their needs or questions. You should remember that as map out the Customer Journey, you should include all information that they are looking for and identify the exact moment when that information is needed.

To make this easier, you should list expected activities and common questions at each stage of the Customer Journey. These stages should be developed as flexible as possible, and evergreen content can be a great way to fill in the Customer Journey. A professional freelance copywriter will know how to research your market, identify the needs of your customers, and drive your business goals.

Here are the most critical factors that you should refer to make your marketing more influential. Let’s take a look at the digital marketing factors you need to prioritize to increase your online marketing strategy and drive more sales!

Prioritize Campaigns With YoY Marketing Comparisons

In today’s digital marketing landscape, your business needs to take every opportunity to build value and increase sales. You can access and utilize massive amounts of information to learn how customers are interacting with your channels and other content types.

Since you have access to lots of information, you should prioritize the leading digital marketing factors to align your content strategy to meet the needs of your customers at each stage of their Customer Journey.

No matter your industry or your company’s products/services, your strategy needs to outline how various aspects of your marketing operations work together. From launching a new advertising campaign to developing a new product, the better your prioritize your digital marketing factors, the better your company can drive qualified traffic to your website.

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When you look at historical data, you will be able to develop new campaigns with a fresh mindset. The historical information allows you to look at past mistakes and discover ways to improve your marketing strategy. The most important part of SEO marketing is to always be testing and working to improve your online marketing efforts.

You can plan as long as you want, but SEO marketing is all about planning a strategy, developing content, optimizing for your audience, and then improving future actions to meet your business goals.

If you understand how to interpret results and make decisions to guide your future marketing efforts, your company will be able to optimize your time and resources to make a more significant impact. Prioritizing the digital marketing factors that have the most impact on your business goals means that you can try different marketing tactics to reach a wider audience.

The only way to do this is the track the right data. If you are not tracking the right metrics in various channels, then you could fail to implement successful marketing strategies in the future. This will diminish the chances to earn favorable responses and boost sales for your business.

Set Up A Quarterly Content Calendar

One way to prioritize your digital marketing factors to maximize benefits is to create a quarterly content calendar. This tool will help your entire team to prioritize various digital marketing tactics. Not only will it make content creation more efficient, but your content calendar will also help save you time and money.

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The main ways that a quarterly content calendar will help your business is to help you identify the best approach to content in many ways, including:

  • Plan content creation around specific events or dates.
  • Identify gaps in the market and plan content creation to maximize benefits.
  • Align the needs of your customers with the content your company creates.
  • Ensure that you have enough time to create and publish your content online.

In general, the further you plan out your content strategy means that you can prioritize various digital marketing factors to maximize the benefits that you can achieve. You can also set a continual flow of content and not have to worry about creating content at the last minute. This helps you focus on other areas of your business so you won’t have to put all of your time into marketing.

Take a look at the upcoming quarter, and note specific dates or events that are relevant to your business and your customers. Start planning out content around those dates and events to establish your company as a leader in the area.

  • Identify your topics and audience.
  • Take stock of your content resources.
  • Schedule, publish, market, and track your content across all channels.

Optimize Content Around Seasonal SEO Factors

Another way to optimize content is to look at how to prioritize your digital marketing factors around seasonal SEO. As different months and holidays approach, your company should adjust your online strategy around the demands of customers from the date and holidays.

These opportunities can generate yearlong benefits by customizing campaigns based on seasonal events like weather, upcoming vacations, holidays, and other occasions that matter to your ideal customers.

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As you prioritize digital marketing factors around seasonal SEO, you should make sure that all holiday communication has a natural sound to it. The holidays provoke many emotions, and if you take advantage of this and use unnatural messaging, then you could reduce the impact of your marketing efforts. However, if you provoke positive emotions, your business could see a drastic increase in sharing, engagement, and conversions in a short period.

Improve Your Business Local SEO

No matter what your company provides, local SEO is one of the best ways to drive qualified traffic to your site. You should prioritize digital marketing factors to make your local SEO strategy work for you and help your online presence grow.

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Local SEO uses many different strategies to get your site ranked on search engines such as Google, business directories such as:

  • Yelp
  • Superpages
  • Foursquare
  • Yellowbook
  • Google My Business listing
  • Bing Places for Business page
  • Localized articles on your website
  • Online testimonials

Countless customers use local search each day to learn about the best local companies in their area. You may help raise your odds of getting found by these potential customers, by working with a local SEO company, of which you will find an increasing amount of.

Local SEO services offer you an incredibly targeted online marketing strategy, (it is nothing like dropping off advertisements on front-porch steps or paying for the ad in a local newspaper that may or may not is seen by a possible customer that is interested in your products or services).

Tips To Prioritize Customer Needs With A Great Website

Since your website is the first thing that your customers see, it is vital to ensure that your site design and copy are optimized for your audience. The design and copy of your site affect your reputation, conversion rate, and profits.

Here are some of my favorite tactics to use when reviewing a site to determine what aspects could be blocking conversions. You can use these tips to take a quick snapshot of your website when troubleshooting.

1. Keep the Navigation Straightforward

Your readers have a short attention span, so you need to organize the information on your website in a way that is easy to understand with professional freelance copywriting. The navigation of your website is one of the most important pieces of your User Experience.

Without a clear understanding of how to access your information then your customers will get lost. As a result, you won’t convert into paying customers.

While the navigation menu is not something you think about, you should take a moment to look over your website navigation. Try to find if it is your products and services are organized in a way to encourage your customers to buy from you.

Your navigation is the quickest and easiest way for your customers to understand your business. Since readers are on your website, you know they are interested in what you offer. This is why you need to make it as easy as possible for your customers to find the information they need to buy from you.

  1. Place in a familiar location. Some businesses try to be creative and put the navigation menu in the middle of the page. But, since your customers are in a hurry, you want them to find the list.
  2. Use sticky navigation. This helps with usability for longer pages and ensures your clients have quick access to the rest.
  3. Name menu items with prominent names. Don’t try to be witty when it comes to the navigation menu. Instead of using obscure names for things use primary names.
  4. Don’t have nested drop down menus. These are menus where things pop out of other menus. These types of navigation menus tend to confuse readers and make it difficult to find information.
  5. Limit the number of items in your navigation menu. Try not to have more than 5-6 items in the main menu, depending on size and spacing.

Your navigation menu needs to be instinctive, natural, and user-friendly. Keep your customers in mind as you create your navigation menu. Tailor how you design it and the content you put on the menu around what your business offers and what they are looking for.

Your customers will enjoy having great website copy because it will help your audience find the information they are looking for. At the same time, your business should focus on how your customers will interact with your website. Providing an excellent navigation menu for driving traffic and conversions!

2. Improve Your Call To Actions

Having effective Call To Actions (CTAs) throughout your website is essential if you want to encourage your customers to move towards a conversion.

Your site has a goal, and it is up to you to design your website to help your customers towards that goal. A few of your business goals can include:

  • Filling in a contact form
  • Signup for a newsletter
  • Downloading an ebook
  • Purchasing from your online store

CTAs are powerful tools on your website to help your customers find the information they need. Some ways you can improve your CTAs across your site is to test five dimensions of your Call To Actions by asking yourself if the CTAs are:

  1. Attention-grabbing
  2. Action-oriented
  3. Quick and to the point
  4. Descriptive
  5. Designed to stand out

Working with a professional copywriter can help you produce great Call To Actions to help your readers recognize and take action. Your CTAs should focus on the value of your products and services. Produce great website copy around your Call To Actions to maximize their impact.

3. Give Every Piece Of Content A Single Goal & A Strong CTA

You should approach every piece of content and web page on your website with a specific goal. I find that many small businesses have website pages that don’t focus on a particular goal. This type of unfocused content product can confuse your customers and cause them to leave your site before converting.

Always create content for a particular purpose in mind. This approach will help you keep your messaging and tone consistent.

Make sure that your website copy is created in a way that keeps the interest of your readers and is built around the needs of your customers. You should also create your site content based on the goals of your business. Minimizing confusion and keeping a consistent tone and message will help your readers buy from you through your website.

4. Write Compelling Website Copy

Website copywriting is one of the most important things for your online presence. If you want to increase conversions and meet your sales goals, then you will need compelling website copy.

Since your website is one of the last touch points before your customers make a buy, you need to ensure that your site copy is optimized for conversions. Having compelling website copy that your clients will understand and engage with.

Emotional text can have a significant impact on your bottom line. If you can connect with your readers on an emotional level, then you will have a better chance to convert them to paying customers. Use words that provoke urgency and make your customers want to act now!

Using proven conversions techniques, you will be able to use powerful language and advanced conversion techniques to attract your target audience. As a result, your business should see an increase of online conversions and meet your sales goals!

5. Hire A Professional Website Copywriter

As we discussed on the previous point, having a compelling copy that educates and engages your customers can have a significant impact on the performance of your website and online sales.

Many business owners don’t have the time or experience to write the kind of copy that they need to meet their goals. Instead of producing compelling website copy, some businesses suffer from poor performance because they don’t know how to put the pieces together and optimize for the needs of their readers.

Instead of guessing and risk losing sales, you should hire a professional copywriter because they will:

  1. Help you overcome typical objectives. Powerful website copy will help your customers trust your brand and overcome common goals before your customers lose interest.
  2. Research, identify and showcase the core benefits of your features and benefits. Many business owners focus on features, but it is much better for your website copy to focus on the advantages and results.
  3. Create a message that builds trust between your readers and your business. If your customers don’t know who you are or what your brand stands for then, you will need effective website copywriting to gain the trust and respect of your customers.

Since the goal of your business is to make money, a professional copywriter will help you craft content that will encourage your customers to take action. Great CTA and other copywriting tactics will help your business drive sales and increase conversions.

Website copywriting will need to be easy to consume on both desktops and mobile devices. The professional website copywriter will craft copy for your site that will engage your customers, educate them on your products and services, and look great on any device.

Copywriting is an investment for your business, and it is not something that should be pushed to the side or entrusted to an amateur. Since your website copy helps your business get found online and convert your audience into paying customers, you should only trust your time and business to a proven website copywriter.

Prioritize The Right Digital Marketing Factors Today!

If your business wants to maximize the benefits of online marketing, then you need to prioritize the right digital marketing factors. This starts with looking at YoY data to direct your marketing efforts, look at seasonal SEO, and then also improve your Local SEO strategies.

By taking an intentional and deliberate approach to online marketing, your company can prioritize the digital marketing factors that matter. This will help you drive qualified leads to your site and boost sales!

About the Author: Chris

Chis is the Lead Strategist at StrategyBeam with over 19 years of marketing know-how up his sleeve. He loves transforming business marketing campaigns into success stories by boosting efficiencies across all campaigns. When not strategizing, he can be found laughing at the monkeys at the zoo.

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