SEO Copywriting To Overcome The Competition
Many website content writers can produce content for consumer-facing businesses, but it takes an expert copywriter to craft content for niche industries like construction CPM Scheduling. This is where our years of experience produced results for HSE Contractors because we were able to use customer research to find ways to craft compelling content that spoke to customers while also getting found on Google.
Since HSE Contractors works with several markets and they have several services, we used in-depth market research to define each user persona and develop detailed content around each of their user groups. This approach not only helped keep the entire project efficient, but the research also supported efforts to target specific users throughout their website.
HSE was struggling to get found for many keywords because their industry is very competitive. Since many of their clients worked on projects ranging into the billions of dollars, HSE Contractors had to have a website that ranked in search engines based on what their customers searched for. We developed a plan, and crafted expert content focused on the needs of their customers but optimized for search engines.