5 Questions To Ask When Hiring A Freelance Copywriter

Chris GiarratanaCopywriting2 Comments

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How Can A Freelance Copywriter Help Your Business? Content is the bloodline of your online presence because the material is how you answer your customers’ questions. Since your website and blog offer your business an outlet to speak directly to your customers, you can use content as a way to attract customers to your business through search engines. Not all … Read More

How To Use Content Gaps For Your Marketing Strategy

Chris GiarratanaContent MarketingLeave a Comment

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What Is A ┬áContent Gap? A content gap is a space between what your audience is searching for and what content they find. Identifying a content gap is at the heart of developing a successful Internet marketing strategy for your business. A content gap is an opportunity for you to connect with your audience, and establish yourself as a thought … Read More

5 Powerful Content Marketing Tips For Law Firms

Chris GiarratanaContent MarketingLeave a Comment

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Opening Argument Content marketing is an original strategy for many law firms. I am amazed by how few law firms take advantage of their knowledge and leverage that knowledge to grow their audience and establish their brand. Even the most technical law firm can create compelling, entertaining, and informative content that will generate leads and increase their exposure. Let’s take … Read More