1. 1. PSYCHOLOGY OF GREAT PPC AD COPYWRITING
  2. 2. I am Chris Giarratana PPC Marketing Management [email protected] @CJGiarratana TheContentPro.com HELLO!
  3. 3. ELEMENTS OF PPC SUCCESS 5 pieces of great PPC campaigns 1.
  4. 4. ELEMENTS OF PPC SUCCESS » Compelling Creative. » Quality Score. » Ad Group & Relevancy. » Keywords. » Landing Page.
  5. 5. PPC AD FUNDAMENTALS Powerful PPC ad copy considers… 2.
  6. 6. PPC AD FUNDAMENTALS WHO Identify your audience. PPC campaigns & ads are more effective for a specific audience. WHAT What do you want your reader to learn from your PPC ads? What do you want them to do? WHY Why should your audience care about your PPC ads? What action should they take? WHO WHAT WHY
  7. 7. PPC AD COPY BASICS Tips to write great PPC ad copy 3.
  8. 8. YOUR AUDIENCE » Use Terms & Info Known By Your Audience. » Solve Problems For Your Audience. » Focus On Audience Objectives. PPC AD COPY BASICS CAMPAIGN & ADS » Keywords in PPC Ads. » Fill Out All Ad Elements. » Unique Copy Per Ad Group.
  9. 9. SOLVE A PROBLEM PPC AD COPY BASICS FILL OUT EVERYTHING
  10. 10. USE EMOTIONAL TRIGGERS Emotion drives engagement 4.
  11. 11. USE EMOTIONAL TRIGGERS » Identify Your Customer. » What Does Your Customer Love? » A Thing They Hate. » Their Best Friend. » Their Worst Enemy.
  12. 12. USE EMOTIONAL TRIGGERS » Start With “Why”. » Use Urgency » Include Keywords In PPC Ads. » Play To Emotional Needs & Expectations. 12
  13. 13. ALLEVIATE RISKS & FEARS Make your customers feel safe & at ease 5.
  14. 14. USE SOCIAL PROOF Reviews reduce customer stress & improve trust. ALLEVIATE RISKS & FEARS SPECIAL OFFERS Offers to reduce risk. » 100% Satisfaction » Money-Back Guarantee
  15. 15. ALLEVIATE RISKS & FEARS ADDRESS FEARS & RISK » No Scars » As Seen On… » Free » Enjoy Thicker Hair NOW » Money Back Guarantee » Quick Hair Loss Fix
  16. 16. Any questions? You can find me at: » @CJGiarratana » [email protected] THANKS!

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