Getting The Real Work Started This past week has been a very good time for me. I just launched this site, and I have been setting myself up for success. One of the hard, not-so-fun activities I have been committing myself to has been sending out emails to people to drum up business. And you know what? It’s not fun … Read More
3 Things Mom Never Told You About Business Plans
Not Another Business Plan After doing a quick search for “Business Plan,” I was presented with over 517,000,000 (.69 seconds). Needless to say, I think there is plenty of information out there on how to create a business plan. So there is no need for me to talk about the topic. Plus, I don’t want to talk about business plans … Read More
Your Nonprofit Messaging Sucks
I am tired of nonprofits that blast their audience with obstructive messaging like a fire hose to the face on a hot summer July afternoon. This type of communication was disrespectful. It also shows a lack of strategic management on the part of the nonprofit leadership. Nonprofits Disrespecting Their Audience I am sick of these organizations pimping out their audience … Read More
Why Leads Are The Secret Ingredient
Let’s take a look at the best ways to grow your business email list. These are the best tools and technology to drive traffic and sales!
Email Marketing: What And How To Measure
Personalization And Tracking The thing that I love about email marketing is how much you can personalize each message. Along with personalization, you can also track pretty much anything so you know exactly what is working and what is not. This is why I optimize email marketing campaigns for businesses to increase sales and conversions. Let’s take a look at … Read More
The Reading List That Made Me A Better Thinker
If You’re In Business, You’re In Marketing Content Marketing is less about how to make an email and more about how to make content work together. It’s a lot like Tetris. It’s great to clear a single line, but the real power is in combos. The main goal is to make all the gears work together from a higher level view. … Read More
Don’t Hold Back Your Personal Brand
A Burned Mark A “brand” is a tool used by ranchers to burn an identifying mark in cattle. This mark distinguishes ownership, or mark is easily identified across the landscape. No matter where the mark is, it’s owner recognized by the brand imprinted on it. While I may not physically brand myself, my brand is seen by distinguishing marks across my life. … Read More