It’s Not An Option
A strong content strategy is no longer an option for your business. The market is too competitive and your audience is too selective.
If you don’t have a content strategy then you could be in trouble… not convinced you need a content strategy? Well then, let’s take a look…
A strong content strategy is important to your business because it:
- Is the overarching effort to organize the workflow
- Will establish an intelligent system to govern content production
- Allows your business to implementation an audience-centric approach to content consumption
In other words, content strategy is making all the gears work in your business.
There are a lot of variables to consider for a great market strategy, including:
- Different channels (email, website, print, social)
- Audience needs (information, insight, direction)
- Customer Journey (See, Think, Do)
Consider each of these variables when you map out content for your audience.
A content strategy is the sum of all the inter-working parts of your organization.
Content Strategy = Realization of who your customer is + How your business interacts with your customer base.
1. Make Your Business Customer-Centric
Your business cannot exist outside of your customers. Your customers are the most important part of your business equation. In fact, they are more important than your business or organization!
A content strategy is a customer-centric approach to understanding the needs of your customers. Once you understand customer needs, you are able to connect your business content to improve reach and ROI.
2. Interact With Customers
A content strategy will direct your marketing efforts toward an intelligent approach on all levels.
In turn, you will produce targeted customer touchpoints for your business. Your audience will look forward to your content and trust your brand. Some ways to grow trust is through email marketing and great Call To Actions.
3. Planning and Distribution
A great content strategy is not hypothetical.
You need to get out and talk with your customers to learn about their pains and desired gains. This information is vital to develop a great experience for them.
Validating customer needs and market assumption are key. Interviews are vital to creating a great content strategy for your business. You won’t be able to create relevant content for your audience without direct feedback from your customers.
This is the only way to create a content strategy that will work for you on a consistent basis for the long-term. Over time, you are able to create user personas that convert and build your business.
Featured Image / jarmoluk
Now it’s your turn! How has a strong content strategy helped your business? Let me know in the comments below!