Just like any other profession, as a photographer, you know that a steady stream of new (and of course, maintaining existing) photography customers is essential to growing your business.
The primary challenge for any business trying to increase its clientele has always been where to advertise and market their brand. Fortunately, there are several options, from traditional marketing like postcards, print, and local papers to newer online marketing strategies for photographers like Facebook ads.
As we all know, the challenge with marketing photography services using traditional media is that it can be incredibly inefficient, costly, and it often delivers poor returns on ad spend. This is why leveraging Facebook ads can be beneficial for your photography Internet marketing strategy, since they are cost-effective, easy to manage, and Facebook has an inherent reach with your target audience.
Have you ever considered using this option to advertise yourself as a professional photographer in your local community? Are you confused about how to use Facebook ads, or uncertain about their effectiveness, particularly when so many photographers assert that such ads do not work?
Due to this substantial online potential marketplace, over one million small to medium scale business are advertising their brands through Facebook ads. Besides that, over ten percent of all the money spent on digital marketing goes to Facebook ads, which is evidence that the option works and drives the return on investment.
This means that Facebook ads have proven their value to other businesses and other industries, but we just need to find a way to make Facebook ads a viable option for your marketing business. Now it is time to look at how to integrate Facebook ads into your photography marketing strategy!
Facebook ads are highly useful for photography marketing services for three primary reasons:
When the above elements are combined, it makes Facebook ads an unmatched platform in its ability to reach target photography clients efficiently and effectively. Whether you are advertising for family portraits, weddings, and so on, Facebook is indeed one of the most effective options to consider.
As previously stated, some photographers have had a bad experience with this form of online marketing, perhaps because of the little information on how to make the platform useful marketing tool for their business.
Indeed, if you get it wrong from the onset, then it may be hard to achieve the ultimate results. That said, there are some strategies you need to implement when planning to market your services with Facebook ads, and it includes the following:
Since you want to drive local traffic for your photography business, then you should pay special attention to the radius that your Facebook ads will show. Instead of showing your Facebook ads to an entire state, you should focus your photography marketing budget to your local community.
As you optimize your Facebook ads around the geographic location of your city, you should also optimize your ads based on the audience you want to reach. This means specifying your target audience. For example, if you are a wedding photographer in Winter Garden, then you will want to specify the geographic area as “Winter Garden” with a radius of 30 miles, and add Include demographics as women who are engaged, etc.
This type of specific targeting means that you will be able to spend your Facebook advertising dollars on an audience that is more likely to engage with your ads. You don’t want to show your ads to everyone possible. Instead, you want to only show your ads to people who are willing and able to buy from you.
It can take time and energy to ensure your content is the level of quality you need to make Facebook ads efficient as a photographer. You need to have great and high-quality material to be ranked high on search engines like Google.
These are the kinds of things that your audience will expect when they search for you, and this is the same type of content that people find entertaining and useful, not just thinly disguised junk with plenty of keywords.
Much like search engines, Facebook values high-quality content. Similarly, photography Facebook ads with engaging and good content win the day. Make sure that your Facebook ads highlight the value and experience of your photography business. You should present your brand as approachable, fun, and professional in each ad, and link that ad to a relevant landing page- either your Facebook Business Page or a landing page on your website.
The ultimate goal of advertising is to gain retain or gain new customers. To achieve this, you will need to make an offer after making an engagement with the potential client. Of course, you will make a commitment when the audience enjoys your content by clicking, liking, reacting, commenting, or even sharing.
You will know that the marketing strategy for your photography business is succeeding once you win their minds. As you gain the trust and attention of your audience, t is now time to make an offer and this where most photographers go wrong! You do not pick some random demographics and interests and proceed directly to ask them if they can hire your photography services.
Preferably, the ads that fall into the offer section should be reserved for your sincerest audiences. Since they already like you, know you, trust you, and they have received value from you, when you make an offer, they will naturally say yes to it.
In summary, while there are endless marketing ideas for professional photographers, Facebook ads provides one of the most effective, efficient, and targeted ways of creating awareness of your services to retain and acquire new clients.
No other marketing channel offers the level of accurate demographic targeting pooled with cost-effectiveness as well as control over your ad spend. Therefore, next time someone tries to inform you that photography Facebook ad is useless, you can happily and safely ignore them knowing that it is the ad’s target that is essential, not just the marketing platform.
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