If you have an online store, your ultimate goal is to make money. You might have the best items for sale, but if you can’t get people to your shop, those amazing products won’t sell. This is where the challenge lies.
Fortunately, your shop isn’t the first one to have the challenge of testing out various marketing strategies. Other online stores have implemented marketing techniques and have found success with them. You do not have to recreate the wheel when it comes to ecommerce marketing. You adjust the methods to fit your shop and your budget.
What is Ecommerce Marketing?
Online businesses use ecommerce marketing to acquire leads, convert them into paying customers and nurture them into loyal customers. With ecommerce marketing, potential customers are targeted through ads that begin to grow brand awareness and, ultimately, your bottom line.
These marketing strategies can be used to grow your entire online store, and you can use them for special events, sales, and targeted products. Successful online stores have used these strategies:
1. Facebook & Instagram Marketing for Ecommerce Stores
Even though Facebook has had some troubles lately, the social media giant is still a giant, and you can again grow your business by using it. Facebook offers a variety of advertising options, like multi-product ads and dynamic ads. You can also use Facebook to retarget customers who have visited your online store. You can also showcase your brand with videos in your ads.
And, don’t forget about creating a Facebook page and using it to share your brand story, quality content, and beautiful photos. Facebook pages are free to create and use, and with over 1 billion people on Facebook each day, and it’s worth your time to post regularly.
If you aren’t using Instagram to grow your business, you are missing out on a massive collection of potential customers. Over 500 million people are using Instagram daily, and they have money to spend.
To grow your business using Instagram, you need to take photos that will captivate your followers. You also need to learn to use hashtags effectively so that you can acquire followers in your target market. After you build your following, the next step is to continually engage with your audience by showing off your products, showcasing people who use them and organizing contests and giveaways.
Ecommerce Facebook Marketing Statistics
- The average user spends 58.5 minutes on Facebook each day (Source)
- 30% of online shoppers are likely to make an online purchase after visiting Facebook (Source)
- 23% of online shoppers are influenced by recommendations from friends on social media like Facebook Friends (Source)
- 85% of online orders made through social media advertisements are made through Facebook marketing ads (Source)
- 39% of Facebook users follow business pages to get special offers (Source)
- Facebook users who watch a product video are 85% more likely to buy through a Facebook ecommerce ad (Source)
- 19.9% of online ecommerce stores run paid Facebook marketing ads (Source)
- 32% of online shoppers use Facebook during their research of a product before buying on an ecommerce store (Source)
- 60 million businesses have a Facebook page, and about 32% of Facebook users engage with those brands on the social network (Source)
- 37% of online shoppers say Facebook Friends and Facebook ads influence their online purchasing decisions (Source)
2. Advanced Google Ads Tips for Your Ecommerce Marketing
Google Ads has been around for several years, and marketers have unlocked a few secrets to success. To take your AdWords management to the next level, you need to think smarter than your competition.
Google Ads can eat up a marketing budget quickly, so you should optimize your campaigns based on geographic reach, longtail keywords, and seasonality. Here are a few quick tips to boost your Google AdWords performance.
- Optimize your ads for your hottest season (think Back to School, Christmas, Valentines, etc.)
- Add keywords, especially the long-tail versions
- Customize your ads for desktops, mobile phones, and tablets
- Stay focused on what your competitors and your favorite brands are doing
Google Ads Ecommerce Marketing Statistics
- 38.6% of online retailers run Google Ads (Source)
- The average ecommerce store that runs a Google Ads campaign has a 2:1 ROI (Source)
- The average CTR for Google text ads is 3.17% for ecommerce retailers (Source)
- 40% of all clicks on Google happen in the top 3 places of SERPs (Source)
- 52% of online searchers say they would prefer to click on a paid advertisement on Google compared to an Organic listing (Source)
- 40% of ecommerce stores with Google Shopping Ads manage data feeds manually (Source)
- 65% of ecommerce marketers use Google Display Network in their online marketing strategy (Source)
- 49% of online searchers say they are more likely to click on a Google text ad for a purchase decision (Source)
- 17% of ecommerce marketers use Google Ads for lead generation (Source)
- Google Ads in the first position on Google SERPs average a CTR of 7.11% (Source)
3. Email Marketing To Drive More Ecommerce Sales
Email is one of the least expensive ecommerce marketing tools, and it works. With email marketing, businesses can share longer messages that aren’t as effective on social media. And, unlike social media, people do read their emails, especially when they have captivating offers in the headlines.
If your email list is lacking, it’s time to reevaluate your offers to entice peopel to signup for your email newsletter. You an also offer discounts to drive signups, so before allowing viewers access to your site, use a popup to ask them for their email addresses and give them something in exchange for sharing – like one-time 10% off coupon on their first purchase. These are useful tools for gathering leads, converting sales, and building a loyal base of customers.
Email Ecommerce Marketing Statistics
- 68% of online shoppers abandon their shopping cart (Source)
- Most online shoppers consider discounts in email as the biggest influence to return to an online store to make a purchase (Source)
- Email subscribers want percentage off products and free shipping offers from online retailers the most (Source)
- 54% of all ecommerce emails are opened on mobile devices (Source)
- Using emojis in ecommerce subject lines can increase Open Rate by 775% (Source)
- Only 30% of U.S. shoppers have made a sale through an email newsletter (Source)
- An average of 7% of ecommerce stores use email for branding (Source)
- 80% of online retailers say that email marketing is their highest channel for ROI (Source)
- 77% of customers prefer email marketing messages over direct messages and social media DMs (Source)
- Over 70% of Millenials prefer email marketing for business-related messages (Source)
- B2C email marketing campaigns often achieve 40-50% conversion rates (Source)
- 33% of email clicks occur on a mobile device (Source)
- Less than 40% of online retailers send personalized email marketing messages to their customers (Source)
4. YouTube & Video Content For Your Ecommerce Marketing Strategy
YouTube is both a social media site and a search engine. Like Facebook and Instagram, it has an unbelievable amount of daily users, and they are all looking for answers and entertainment.
Your business should be a part of YouTube, too. How do you do that?
- Showcase your products
- Share video reviews
- Create entertaining advertisements
- Build a collection of how-to videos
If you create quality videos and post them regularly, you will gain subscribers who will be notified each time you post something new. Share your content with other businesses and with influencers and your potential customer base will grow right before your eyes.
YouTube Ecommerce Marketing Statistics
- 1.9 billion people log into YouTube each month (Source)
- Half of Americans younger than 75 years old regularly use YouTube (Source)
- 90% of online shoppers say they trust online reviews (Source)
- 66% of ecommerce marketers report higher ROI compared to pages without videos (Source)
- Users tend to spend 88% more time on pages that have videos (Source)
- 72% of online shoppers would rather learn about products through a video than through written text (Source)
- Pages with video CTAs have a 95% higher chance of conversion than text CTAs (Source)
- YouTube is the second more popular site on the Internet (Source)
- 73% of online shoppers buy a product after watching a video on the ecommerce site or other online sources (Source)
- 80% of 18-49-year-old shoppers consume content on YouTube (Source)
- YouTube reaches more 18-34-year-olds than traditional T.V. (Source)
- People search YouTube for product reviews (Source)
5. Blogging For Your Ecommerce Store To Drive More Traffic
Blogging and content marketing are useful tools that allow you to connect with your customers and to help your page rank better on Google and other search engines. But don’t limit yourself to just the written word, some of the most effective ways to build your customer base are through video and voice.
If you do decide to create a blog, it is essential that you maintain it as your loyal customers will expect to see your posts. Everything you craft should be useful and exciting with the goal of becoming viral. This includes videos, podcasts, and handy guides.
You should also build relationships with other websites so you can share each other’s work and grow your businesses together. Remember to include links, especially backlinks to your previous, evergreen posts.
Ecommerce Blogging Statistics
- Websites with a blog have 400% more indexed pages compared to ecommerce sites compared to a site without a blog (Source)
- The most popular blog posts in Google have 1,140-1,285 words (Source)
- Blog posts contribute to ecommerce stores getting an average of 97% more backlinks than online retailers without an active blog (Source)
- 409 million readers read more than 22.2 billion blog posts each month (Source)
- 36% of readers prefer list-based blog post headlines for ecommerce store content (Source)
- Reusing blog content on social media is a great idea. 66% of online stores follow this strategy (Source)
- 47% of prospects read 3-5 pieces of content on a blog before making a purchasing decision (Source)
- Blog articles with images get an average of 94% more views compared to posts without an image (Source)
- Online stores that regularly blog see an average of 13x higher ROI (Source)
- Over 70% of online shoppers don’t pay attention to paid ads (Source)
- Online stores with a blog are viewed as more credible than sites without one (Source)
What Is Your Ecommerce Marketing Strategy?
Your ecommerce store has several marketing channels at its disposal to grow your online presence and drive sales. Using the above channels can help you improve your bottom line without the need to stock more inventory or increase costs. While you may not be able to utilize all of the ecommerce marketing channels out there, you can pick the best ones for your efforts based on the target market, product, and your customers.
Use the 56 ecommerce marketing statistics to help you find the best ecommerce marketing strategy today!