If you’re a realtor, then you know that the current housing market is one of the most competitive industries out there. Throughout Florida the real estate market has been slowly recovering from the 2008 housing recession, but even as the market continues to strengthen many real estate agents know they depend on driving qualified leads and increase home sales.
This is why real estate agents need a great online marketing strategy.
Even though the real estate market is fierce, the good news is that the Florida economy is improving and as a result, more new homebuyers are in the market.
If you want to secure the most home sales for your agency, then you need a holistic real estate marketing plan.
For realtors, online marketing is the best solution to attract qualified leads, speak to your audience, and control your overall message. Not only does digital marketing offer exceptional value for realtors, but a holistic digital marketing plan will also help you increase revenue and reach your business goals.
No matter your territory, Realtors know that the real estate market is getting more competitive.
This means that as a real estate agent you need a digital marketing plan to give you an advantage. Having a successful online strategy will help you position yourself as a thought leader and trusted advisor to new home buyers.
This type of realtor marketing strategy will also help you position yourself as the market grows so that you will benefit in the long-term and short-term.
So, let’s take a look at three of the most important pieces of your online realtor marketing strategy!
The first and more important part of your real estate agent marketing plan is your site.
More specifically, you need a website that is responsive and mobile-friendly.
Your website is the central hub of your online marketing efforts. As you grow your online presence, you will use your site as a place to post listings, share insight, and collect leads. Since your website will be the center of your real estate marketing plan, you need to ensure that your site is built around the needs of your customers.
A responsive website means that your audience will have a seamless experience regardless of the device they visit your site. No matter the type of homes you sell or your target audience, your customers are looking for your real estate information on their mobile device.
Consider how your customers search online, where they search for your information, and on what devices they will consume your content. With the growth of smartphones, having a responsive website is now vital to position yourself for the success of your real estate profession.
SEO plays a crucial role in online marketing for realtors.
By aligning your content creation with the needs of your customers, you will be able to position website to the very top of search results. If done properly, real estate SEO can assist you to generate organic traffic, attract qualified leads, and convert your prospects to new home buyers.
More than ever before, people are heading to Google to locate a real estate agent, and in case your website is among the top results for real estate-related searches, that means you’ll be among the initial choices for buyers and sellers looking for a Realtor in their area. As you start to implement the right online marketing strategies, you will want to do everything you can to stay away from marketing tactics that could hurt your business. Following tried and true strategies will help you grow your online presence today!
A good place to start out is by ensuring that you are using popular real estate search keywords on your website. Think about the needs of your customers and what they are searching for. SEO is simply when Google displays the most relevant content based on specific search terms.
If you create content that is relevant and valuable to your customers, then you will have a much better chance to rank in Google and attract more qualified leads to your real estate website.
Content is essential for real estate SEO, which means you will undoubtedly want to have a blog on your website that’s frequently updated with quality content. Google pays close focus on the quantity of unique, relevant, and engaging content on your site when deciding the way to rank it, so ensure that you just are creating compelling blog posts that contain (but aren’t stuffed with) keywords relating to real estate and your local area.
PPC is an incredibly useful form of online advertising for any realtor who is looking to drive qualified customers.
While PPC is an investment and should be handled by a professional since it can be difficult to optimize, PPC marketing has proven a useful tool for realtors who are serious about growing their business.
PPC lets you bid on particular search keywords and have your customized sponsored search results show up when those keywords are searched for on Google.
Imagine having the ability to drive potential leads when they’re looking for condos or homes in your local area. Since you control the message and appear at the top of Google, you should consider PPC for your real estate marketing plan.
If you are considering investing in real estate PPC, you will need a value offering that will entice your leads to giving you some of their information right away. This data can be used in the long term for future promote and email marketing to aid transfer your leads down the buying funnel.
The main thing when developing a profitable real estate marketing strategy is to always remember your customers. You are a trusted figure in the lives of families, and you need to establish yourself as an authority. Purchasing a home is often the largest single purchase a family will make in their lives.
You can use simple or advanced real estate marketing tips to help drive qualified leads to your business. Don’t get wrapped up in the details, and no matter what platforms or channels you focus on, just make sure you are working to provide value to your customers.
Better yet, instead of focusing on building a winning real estate marketing strategy, you can hire a professional to do the work for you!
I am a professional Orlando copywriter who specializes in SEO for Realtors, developing PPC campaigns for real estate agencies, and I even do website copywriting for Realtors just like you.
If you are ready to drive your real estate business to the next level then fill out the short form below and we will walk you through the next steps!
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